At a Glance
- Tasks: Lead sales strategies to boost revenue and build strong relationships in the hospitality sector.
- Company: Join Sunday Hotels, part of the fast-growing PRISM Group, transforming luxury hospitality.
- Benefits: Enjoy career growth, a supportive culture, and opportunities to shape your future.
- Other info: Fast-paced environment with real opportunities for advancement and creativity.
- Why this job: Be part of a dynamic team driving innovation in a rapidly expanding brand.
- Qualifications: 5-8 years in hotel sales with strong negotiation and relationship-building skills.
The predicted salary is between 56700 - 69300 £ per year.
- Cluster Director of Sales - Bristol & Cardiff
- About PRISM Group and Sunday hotels
Sunday Hotels, part of the PRISM Group, is one of the fastest-growing and most exciting hospitality luxury brands across the globe operating in 35+ countries from America to Australia with 22,700+ hotels and 150,000+ Holiday Homes — a place where ambition, creativity and career growth truly thrive.
Backed by investors like Softbank, Microsoft, Airbnb and more institutional investors, PRISM Group is a powerful hospitality global platform driven by a warm, people-first culture, Sunday offers real opportunities to progress, contribute ideas, shape new openings and be part of a brand that’s rapidly expanding across major cities and landmark destinations.
Joining Sunday means joining a team with energy, purpose and the chance to grow as fast as the brand itself.
Why Join Sunday Hotels – Part of the PRISM Group
Sunday Hotels is one of the fastest-growing lifestyle and premium hotel brands in the UK, backed by the strength, innovation and long-term vision of the PRISM Group.
Joining us means stepping into a company that is transforming hospitality with ambition, culture and opportunity at the heart of everything we do.
1. Fastest Growing Luxury Brand
Sunday Hotels is expanding rapidly across the UK — from major city properties to landmark historic hotels.
This growth creates real opportunities for people to build careers, step into leadership roles and be part of something evolving at pace.
2. Powered by PRISM Group – a Global Hospitality Leader
Being part of PRISM means stability, investment, global standards and access to high-level support teams across sales, revenue, operations, digital and branding.
You join not just a hotel — but a powerful hospitality and technology ecosystem.
We promote from within, support internal moves across hotels and departments, and give talented individuals the space to grow quickly.
Many team members move into senior roles much faster than in traditional hotel groups.
4. A Culture Built on People First
Sunday Hotels focuses on warmth, collaboration and trust. We build environments where people feel valued, supported and proud of the experience they deliver to guests.
From brand design to new technology and commercial strategy to guest experiences — Sunday encourages creativity.
Your ideas matter here.
You can genuinely shape the way the hotel operates and grows.
About Holland House Hotel by Sunday
Holland House Hotel Cardiff by Sunday is a contemporary 4-star property located in the heart of Cardiff, offering premium accommodation, extensive conference and events facilities, a vibrant restaurant & bar, and a well-equipped leisure and wellness centre.
As part of the Sunday Hotels portfolio, the property delivers warm hospitality, exceptional service standards, and strong commercial performance.
The Director of Sales will play a critical role in shaping the hotel’s market position, driving revenue across all segments, and strengthening our presence within Cardiff and the wider South Wales region.
Role Overview
The Director of Sales is responsible for developing and executing a segment-focused sales strategy that maximises revenue across corporate transient, corporate contracted, group series, tour operators, FIT, and GDS channels.
This is a market-facing role that requires strong relationships, proactive prospecting, and consistent engagement with key business partners.
This role reports directly to the Group Head of Sales and works closely with the General Manager of Holland House Hotel Cardiff.
Key Responsibilities
- Build and execute a targeted annual sales plan for corporate, groups, tours, FIT, GDS and long-stay segments.
- Proactively identify new business opportunities in Cardiff, South Wales, and national markets.
- Lead the hotel’s corporate RFP process, ensuring competitive positioning and conversion.
- Drive production from TMCs, wholesalers, DMCs, and global distribution partners.
- Develop strategic sales actions to grow room nights, ADR, and overall market penetration.
- Monitor market conditions, competitor pricing, and demand trends to refine strategy.
- Build and strengthen relationships with key corporate accounts, local companies, government bodies, and universities.
- Conduct regular account reviews, presentations, site tours, and quarterly business updates.
- Ensure high retention and growth from top-producing corporate clients.
- Develop new partnerships with Cardiff business parks, industrial zones, and relocations teams.
- Secure year-round group business, including sports teams, national associations, educational groups, and leisure groups.
- Drive relationships with international and domestic tour operators, wholesalers, and group travel organisers.
- Build seasonal group series and long-term contracts to ensure base occupancy.
- Grow FIT business through partnerships with travel agents, DMCs, wholesalers, and international markets.
- Strengthen performance across global distribution systems through targeted sales calls, TMC engagement, and rate strategies.
- Develop relationships with major travel agencies and corporate travel planners.
- Monitor GDS production reports and take proactive actions to drive share.
- Cross-Functional Collaboration
- Work closely with Revenue Management on pricing, forecasting, corporate rate loading, and LOS strategies.
- Partner with Marketing to create segment-specific campaigns, collateral, and trade materials.
- Ensure seamless coordination with Reservations and Front Office for group and corporate bookings.
- Represent the property at trade shows, sales missions, corporate networking events, and roadshows.
- Maintain strong alignment with Sunday Hotels’ group commercial structure and brand values.
- Provide weekly sales insights, production updates, and pipeline reports to the Head of Sales.
- Required Skills & Experience
- Minimum 5–8 years’ hotel sales experience, ideally within 4-star or upscale properties.
- Proven results in corporate, groups, FIT, and agency segment development.
- Strong understanding of GDS channels, TMC relationships, corporate RFPs, FIT contracting, and tour operator models.
- Excellent negotiation, communication, and relationship-building skills.
- Commercially astute with strong analysis and strategic thinking.
- Ability to thrive in a fast-paced environment and manage multiple priorities.
- Desired Attributes
- Existing network within Cardiff/South Wales corporate and travel trade markets.
- Experience working with UK and international tour operators and wholesalers.
- Entrepreneurial, proactive, and results-oriented mindset.
- Strong presentation and client engagement skills.
- Passion for delivering exceptional service and building long-term partnerships.
- Key Performance Indicators (KPIs)
- Increase in group/tour/FIT room nights and revenue.
- Growth in GDS share and TMC penetration.
- Conversion rate for RFPs and major accounts.
- Account retention and new account acquisitions.
- Pipeline development and forecasting accuracy.
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Cluster Director of Sales in Cardiff employer: PRISM
At Sunday Hotels, part of the PRISM Group, we pride ourselves on being a dynamic and rapidly expanding luxury hospitality brand that values creativity, ambition, and career growth. Our people-first culture fosters collaboration and innovation, providing employees with unique opportunities to shape their careers and contribute to our exciting journey in the vibrant cities of Bristol and Cardiff. With strong support from a global leader in hospitality, we offer a stimulating work environment where your ideas are valued, and your professional development is a priority.
StudySmarter Expert Advice🤫
We think this is how you could land Cluster Director of Sales in Cardiff
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like PRISM. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to PRISM
Don't be shy about reaching out to PRISM directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Cluster Director of Sales in Cardiff
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about PRISM and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at PRISM
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
