At a Glance
- Tasks: Lead impactful marketing campaigns in healthcare, driving awareness and engagement.
- Company: Join Priory, a leader in healthcare with a collaborative team culture.
- Benefits: Enjoy 25 days annual leave, hybrid work, and career development opportunities.
- Other info: Opportunity for leadership roles and continuous professional growth.
- Why this job: Make a real difference in healthcare marketing while growing your skills.
- Qualifications: Proven marketing experience, strong copywriting, and data management skills required.
The predicted salary is between 31500 - 38500 £ per year.
We have an exciting opportunity for an experienced marketing professional to join Priory as a Senior Marketing Executive.
In this hybrid role, you'll work from home and Priory Hospital Cheadle Royal, with occasional travel to sites across the UK.
Working as part of a collaborative marketing team, you'll help deliver impactful campaigns across our healthcare and adult care services.
You'll partner with business development, and work alongside specialists in digital marketing, SEO, content and communications, to manage end-to-end, insight-led campaigns that build awareness, increase engagement and support business growth.
What you'll be doing
You'll independently plan, deliver and optimise multi-channel marketing campaigns across national, regional and local markets, driving awareness, enquiries and referrals for Priory's services.
Creating compelling content across email, web, case studies, video and events, you'll ensure every campaign is audience-focused, carefully targeted, and delivers measurable results.
Using data management and cleansing skills, along with analysis of campaign insights, you'll continuously improve performance and ROI, while working closely with internal stakeholders, Business Development Managers and external agencies to ensure marketing activity is delivered on time, on brand and to a high standard.
You'll also contribute to wider marketing projects, helping shape new initiatives and support the continued evolution of our marketing function.
What you'll bring to the role
You'll have proven marketing experience, ideally within the healthcare/social care sector, with a strong understanding of email campaign planning, delivery and optimisation, particularly within B2B email marketing.
A confident and engaging copywriter, you'll create high-quality content tailored to different audiences and channels.
You'll have strong data management skills, with experience of targeting, segmenting and analysing data to deliver effective, insight-led campaigns.
You'll also have a good understanding of maintaining and cleansing CRM systems, nurturing leads with automated email journeys, and ensuring data accuracy and quality, to maximise campaign performance.
You'll be commercially aware, highly organised and able to manage multiple priorities in a fast-paced environment.
Strong relationship-building skills are essential, as you'll work closely with senior leaders and colleagues across the business.
Experience of Pardot, Salesforce and marketing automation would be advantageous, along with good knowledge of using software such as Premiere Pro and Canva.
What we will give you in return
We want you to succeed at Priory and thrive in your role.
You will be well supported with regular career conversations.
We also offer full training and numerous pathways into leadership and qualified clinical positions to help you shape your career with us. 25 days Annual Leave +
Senior Marketing Executive employer: Priory
At Priory Hospital Kneesworth House, we pride ourselves on being an exceptional employer, offering a supportive work environment where your contributions to patient recovery are valued. With a focus on professional development, we provide numerous pathways for career advancement, alongside competitive benefits such as enhanced maternity pay and flexible working options. Located in the picturesque Hertfordshire, our purpose-built facility ensures you have access to a fulfilling career in a tranquil setting, making it an ideal place for those seeking meaningful employment in the field of Psychiatry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Priory and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Priory are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Priory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Priory. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Priory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Priory:Show us that you’ve done your homework! In your application, briefly mention what you admire about Priory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Priory
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Priory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Priory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
