Ecommerce Brand Owner in Swindon

Job Description

Salary: £28,000 – £35,000 DOE

About the Role

We’re looking for a Brand Owner to take full commercial ownership of our brands stores. This role is accountable for the brand’s P&L, strategy, positioning, and growth, working closely with our E-commerce team to turn strategy into execution.

This is a commercial leadership role, not an executional e-commerce position. You will define what we do and why — the E-commerce team will deliver the how.

If you’re commercially minded, brand-driven, and comfortable owning numbers as well as vision, this role offers genuine responsibility and impact.

Key Responsibilities

Brand Strategy & Vision

• Define and own the brand’s vision, tone of voice, and market positioning
• Create and maintain a clear brand roadmap aligned to commercial goals
• Ensure consistency across products, messaging, and campaigns

Commercial Ownership

• Full P&L responsibility for the brand
• Own revenue, gross margin, and growth targets
• Set pricing and promotional strategy (with E-commerce support)
• Identify opportunities to increase AOV, conversion rate, and repeat purchase

Product & Range Ownership

• Define product ranges, launches, and drops
• Decide which products are added, evolved, or discontinued
• Own product performance reviews and lifecycle decisions

Campaigns & Growth Planning

• Plan campaigns, launches, and promotional activity
• Clearly brief the E-commerce team on objectives, priorities, and success metrics
• Review performance and iterate using data and insight

Cross-Functional Leadership

• Act as the single point of accountability for the brand
• Work closely with E-commerce, Marketing, and Operations teams
• Ensure execution aligns with brand vision and commercial targets

What This Role Does Not Do

This role is not responsible for day-to-day e-commerce execution. Specifically, you will not:

• Upload products or manage Shopify day-to-day
• Build email campaigns or automation flows
• Make routine site changes or merchandising tweaks
• Run paid ads or execute CRO tests
• Handle operational e-commerce tasks

These responsibilities sit with the E-commerce team — your focus is strategy, ownership, and performance.

Success Measures (KPIs)

• Revenue growth vs target
• Gross profit margin
• Contribution margin
• Repeat purchase rate
• Performance of new product launches
• Delivery against the brand roadmap

Ideal Profile

• Commercially minded with strong brand instincts
• Comfortable owning numbers, targets, and accountability
• Strategic thinker who can prioritise effectively
• Able to brief and lead execution without micromanaging
• Experience with consumer brands, e-commerce, or licensing preferred