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- Tasks: Lead marketing strategies and manage global events for a top adtech platform.
- Company: Join a leading adtech company shaping the mobile gaming industry.
- Benefits: Enjoy a competitive salary, hybrid working, and free meals in a vibrant office.
- Why this job: Be part of a dynamic team driving impactful marketing in a fast-paced environment.
- Qualifications: 7+ years in marketing with expertise in B2B and brand strategies required.
- Other info: Contract role until December with potential for extension.
The predicted salary is between 72000 - 96000 £ per year.
Are you ready to define the global brand presence of a leading adtech platform used by top mobile app and game developers? We’re seeking a Marketing Manager to drive the rebrand and go-to-market strategy for a global ad network within the mobile gaming and monetization space. You’ll lead strategic marketing efforts, create compelling content, execute high-impact events, and partner closely with product, engineering, commercial, and external stakeholders.
The Offer:
- Competitive salary of £114,000 pa
- Hybrid Working: 3 days per week onsite in state-of-the-art offices in Central London
- Role to run on a contract until end of December, which will then be extended
- Complimentary meals, snacks and coffees when onsite!
In this role, you will:
- Build and execute brand and marketing strategies aligned with product and business goals.
- Lead content development across articles, playbooks, and presentations.
- Manage global events, from concept to execution, with cross-functional and agency collaboration.
- Own social media and digital content planning across LinkedIn, Instagram, X, and more.
- Analyze marketing effectiveness and refine strategies based on data.
We’re looking for someone with:
- 7+ years in partnerships, B2B, or brand marketing.
- Proven experience crafting GTM strategies and content in fast-moving environments.
- Expertise in cross-functional stakeholder management—especially with product and engineering teams.
- Strong project management, communication, and analytical storytelling skills.
- Experience in mobile gaming, advertising, or adtech.
- Strategic mindset with creative execution capabilities.
- Performance marketing or brand advertising background.
Next Steps:
Please apply with your CV. All applications will be dealt with in the strictest of confidence by Jean at Principle.
Senior Marketing Manager - App Monetization employer: Principle
Contact Detail:
Principle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - App Monetization
✨Tip Number 1
Network with professionals in the adtech and mobile gaming industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the latest trends, which can give you an edge in conversations during interviews.
✨Tip Number 2
Familiarise yourself with the latest tools and platforms used in app monetization and marketing analytics. Being knowledgeable about these technologies will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight your experience in managing cross-functional teams and how you’ve driven results through collaboration, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest developments in mobile gaming and advertising trends. This knowledge will help you articulate your vision for the brand and marketing strategies during interviews, showcasing your strategic mindset and creative execution capabilities.
We think you need these skills to ace Senior Marketing Manager - App Monetization
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in partnerships, B2B, or brand marketing. Emphasise your 7+ years of experience and any specific achievements related to app monetization or mobile gaming.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and creative execution capabilities. Mention your experience with GTM strategies and how you can contribute to the rebranding efforts of the adtech platform.
Showcase Analytical Skills: In your application, provide examples of how you've used data to refine marketing strategies. Highlight any experience you have in analysing marketing effectiveness, especially in fast-moving environments.
Highlight Cross-Functional Collaboration: Demonstrate your ability to manage cross-functional stakeholders, particularly with product and engineering teams. Include specific instances where your collaboration led to successful project outcomes.
How to prepare for a job interview at Principle
✨Showcase Your Strategic Mindset
Prepare to discuss your previous experiences in crafting go-to-market strategies. Be ready to share specific examples of how you aligned marketing efforts with product and business goals, as this role requires a strategic approach.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams, especially product and engineering. Discuss how you've successfully managed stakeholder relationships and collaborated on projects to achieve common goals.
✨Prepare for Content Development Questions
Since the role involves leading content development, be prepared to talk about your process for creating compelling marketing materials. Bring examples of articles, playbooks, or presentations you've developed that had a significant impact.
✨Analyse Marketing Effectiveness
Be ready to discuss how you've used data to analyse marketing effectiveness in your past roles. Share specific metrics or outcomes that demonstrate your ability to refine strategies based on analytical insights.
