At a Glance
- Tasks: Drive EMEA industry marketing strategy and collaborate with global teams.
- Company: Dynamic global SaaS company with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: High visibility role with the chance to influence at a regional level.
- Why this job: Make a real impact on industry marketing across EMEA and shape strategic initiatives.
- Qualifications: Proven B2B marketing experience and strong stakeholder management skills.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a senior EMEA Industry Marketing Lead to shape and drive industry marketing strategy across the region. This is a regional orchestration role — not a country marketer and not a hands-on campaign executor. You’ll sit at the centre of Global, Regional, and Country marketing, making sure industry strategy, programmes, and content actually land and perform in EMEA.
What you’ll be doing:
- Own and drive EMEA industry marketing strategy and plans
- Partner with country field marketing teams and industry advisors to align on priorities and market needs
- Act as the EMEA interface to Global Industry Marketing, ensuring consistency and relevance
- Define and lead scalable industry marketing programmes and core content
- Work with campaign, digital, channel, and field teams to identify and close content gaps
- Lead industry marketing enablement across field marketing, sales, and functional teams
- Ensure programmes and content are adopted and used in local markets
- Track industry and segment performance, identify gaps, and optimise
What we’re looking for:
- Proven B2B enterprise marketing experience at regional or global level
- Strong background in industry or segment marketing
- Comfortable influencing senior stakeholders without direct authority
- Confident working across complex, matrixed organisations
- Data-driven, commercially minded, and not afraid to challenge
Why this role:
- High visibility across EMEA and Global teams
- Strategic ownership with real influence
- Scope to shape how industry marketing is done at scale
If you’re a senior marketer who enjoys alignment, strategy, and impact — and you’re done with running single-country campaigns.
Field Marketing Manager EMEA - Global SaaS in London employer: Principle
As a Field Marketing Manager EMEA at our global SaaS company, you will thrive in a dynamic and collaborative work culture that values strategic thinking and innovation. With a strong focus on employee growth, we offer numerous opportunities for professional development and the chance to influence marketing strategies across the EMEA region. Our hybrid working model allows for flexibility while being part of a high-visibility team that drives impactful industry marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager EMEA - Global SaaS in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in B2B enterprise marketing. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. We suggest mentioning something specific from your conversation to remind them of your great fit for the Field Marketing Manager role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of resources to help you along the way. Plus, applying directly shows your enthusiasm and commitment to joining our team.
We think you need these skills to ace Field Marketing Manager EMEA - Global SaaS in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Field Marketing Manager EMEA. Highlight your B2B enterprise marketing experience and any relevant industry marketing strategies you've led. We want to see how you can shape and drive strategy across regions!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your experience influencing senior stakeholders and working in complex organisations. Let us know how you can bring value to our team!
Showcase Your Data-Driven Mindset:Since this role is all about being data-driven, make sure to include examples of how you've used data to inform your marketing strategies. We love seeing candidates who can optimise performance based on insights, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy — just a few clicks and you’re done!
How to prepare for a job interview at Principle
✨Know Your Industry Inside Out
Before the interview, dive deep into the industry trends and challenges relevant to the EMEA region. Understand how the company’s products fit into the market landscape and be ready to discuss how you can drive industry marketing strategy effectively.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your experience in shaping and executing marketing strategies at a regional or global level. Be ready to discuss how you've influenced stakeholders and aligned priorities across teams, as this role requires strong orchestration skills.
✨Demonstrate Data-Driven Decision Making
Bring along metrics or case studies that showcase your ability to track performance and optimise marketing programmes. Discuss how you've used data to identify gaps and drive improvements in past roles, as this will resonate well with their focus on being commercially minded.
✨Be Ready to Discuss Collaboration
Since this role involves working with various teams, prepare to talk about your experience in cross-functional collaboration. Highlight instances where you've successfully partnered with sales, digital, and campaign teams to ensure content is relevant and impactful in local markets.
