At a Glance
- Tasks: Lead strategic marketing programmes to drive enterprise pipeline growth and customer engagement.
- Company: Join a globally recognised technology organisation with a dynamic culture.
- Benefits: Competitive salary, career development opportunities, and a chance to make an impact.
- Other info: Fast-paced environment with opportunities for collaboration across global teams.
- Why this job: Be at the forefront of enterprise marketing and shape impactful customer experiences.
- Qualifications: 5+ years in B2B tech marketing with strong ABM and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
A global technology organisation is seeking an experienced Field Marketing Manager to lead strategic marketing programmes across the UK, Ireland and South Africa. This is a high-impact role focused on driving pipeline growth, supporting strategic enterprise deals and building executive-level customer engagement programmes in partnership with senior sales teams.
Key Responsibilities
- Partner with enterprise sales teams to develop and execute strategic field marketing plans aligned to pipeline and revenue goals
- Lead Account-Based Marketing (ABM) and deal-based marketing initiatives targeting key enterprise accounts
- Design and deliver executive engagement programmes including roundtables, customer events, executive dinners and workshops
- Work closely with digital and demand generation teams to extend campaign reach and customer engagement
- Track programme performance including account engagement, pipeline movement and overall campaign impact
- Collaborate across regional and global marketing teams within a matrixed environment
About You
- 5+ years' experience in enterprise B2B technology marketing
- Strong experience in field marketing, ABM or strategic account marketing
- Proven ability to partner effectively with enterprise sales teams
- Experience delivering executive-level customer events and engagement programmes
- Commercially driven with strong understanding of pipeline and revenue marketing
- Strong project management and stakeholder management skills
- Comfortable operating in a fast-paced, matrixed organisation
This is an excellent opportunity to join a globally recognised technology business and play a key role in driving strategic enterprise growth.
Field Marketing Lead - Enterprise Pipeline Growth in London employer: Principle
Join a globally recognised technology organisation that values innovation and collaboration, offering a dynamic work culture where your contributions directly impact enterprise growth. With a strong focus on employee development, you will have access to numerous growth opportunities and the chance to lead high-impact marketing initiatives across the UK, Ireland, and South Africa. Enjoy a supportive environment that fosters creativity and strategic thinking, making it an ideal place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Lead - Enterprise Pipeline Growth in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Field Marketing Lead role. You never know who might have the inside scoop on opportunities or can refer you directly.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in enterprise B2B marketing. Share insights, engage with relevant content, and connect with key players in the field. This will help you stand out and attract attention from recruiters.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Account-Based Marketing and strategic engagement programmes. Be ready to discuss how you've successfully partnered with sales teams in the past and the impact of your marketing initiatives.
✨Tip Number 4
Don't forget to apply through our website! We often have exclusive roles listed there, and applying directly can give you a better chance of getting noticed. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Field Marketing Lead - Enterprise Pipeline Growth in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Field Marketing Lead. Highlight your experience in enterprise B2B technology marketing and any specific achievements that align with pipeline growth and strategic account marketing.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your experience with ABM and how you've successfully partnered with sales teams in the past.
Showcase Your Project Management Skills:Since this role requires strong project management abilities, be sure to include examples of how you've managed successful marketing programmes or events. This will show us you can handle the fast-paced environment we thrive in.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Principle
✨Know Your Numbers
Make sure you’re familiar with key metrics related to pipeline growth and revenue. Be ready to discuss how your previous marketing initiatives have directly impacted these figures, as this will show your understanding of the commercial side of the role.
✨Showcase Your ABM Experience
Prepare specific examples of successful Account-Based Marketing campaigns you've led. Highlight how you targeted key accounts and the strategies you used to engage them, as this is crucial for the role.
✨Engagement is Key
Think about how you can create memorable executive engagement programmes. Bring ideas to the table during the interview, such as unique event formats or innovative ways to connect with senior stakeholders.
✨Collaboration is Crucial
Be ready to discuss how you’ve worked with sales teams and other marketing functions in a matrixed environment. Share examples that demonstrate your ability to collaborate effectively and drive results together.
