At a Glance
- Tasks: Lead B2B marketing analytics to optimise campaigns and improve performance insights.
- Company: Globally recognised software and digital experience business with a dynamic culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Join a collaborative team focused on driving demand generation across EMEA.
- Why this job: Combine your passion for data with impactful marketing strategies in a fast-paced environment.
- Qualifications: Strong B2B marketing analytics experience and proficiency in tools like Power BI and SQL.
The predicted salary is between 96000 - 96000 £ per year.
London (Hybrid - 3 days office / 2 days remote)
12-month contract
Up to £96,000
We're partnering with a globally recognised software and digital experience business looking to hire a B2B Marketing Analytics specialist to support their EMEA demand generation function. This role sits between Marketing Insights and Demand Gen, helping marketing teams understand channel performance, optimise campaigns, and improve attribution across paid media activity.
What we're looking for:
- Strong experience in B2B marketing analytics / performance measurement
- Hands-on experience analysing paid media channels including LinkedIn, Google, and programmatic
- Strong dashboarding capability in Power BI
- Experience with attribution, funnel analysis, lead quality, and campaign optimisation
- Ability to turn complex data into clear commercial insights and recommendations
- Comfortable working closely with marketing stakeholders in a fast-paced environment
- Experience with tools such as Adobe Analytics, GA4, SQL, Salesforce or similar is highly beneficial
This is a strong opportunity for someone who enjoys combining:
- hands-on analytics storytelling with data
- marketing performance optimisation
- stakeholder collaboration
Ideal backgrounds could include:
- enterprise software / SaaS
- scaled B2B marketing environments
Please apply for immediate consideration.
B2B Marketing Analytics Lead (Technlogy) in London employer: Principle
Join a globally recognised software and digital experience business that values innovation and collaboration. With a hybrid work model in London, you will enjoy a dynamic work culture that fosters professional growth and offers competitive benefits, including opportunities for skill development in a fast-paced environment. This role not only allows you to leverage your expertise in B2B marketing analytics but also positions you at the forefront of impactful marketing strategies across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Analytics Lead (Technlogy) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B marketing space, especially those who work with analytics. A friendly chat can lead to insider info about job openings or even referrals that could get your foot in the door.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those involving paid media channels like LinkedIn and Google. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to explain how you've turned complex data into actionable insights in past roles. This is key for impressing stakeholders and showing you can optimise campaigns effectively.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace B2B Marketing Analytics Lead (Technlogy) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the B2B marketing analytics role. Highlight your experience with paid media channels and any tools like Power BI or SQL that you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you’re the perfect fit. Share specific examples of how you’ve turned complex data into actionable insights in previous roles. Let your personality shine through while keeping it professional!
Showcase Your Analytical Skills:In your application, don’t just list your skills—demonstrate them! Include examples of how you’ve optimised campaigns or improved attribution in past projects. We love seeing real-world applications of your expertise.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s quick and easy, and it helps us keep track of your application. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Principle
✨Know Your Analytics Inside Out
Make sure you brush up on your B2B marketing analytics knowledge. Be ready to discuss your hands-on experience with paid media channels like LinkedIn and Google. Prepare examples of how you've analysed performance and optimised campaigns in the past.
✨Showcase Your Dashboard Skills
Since dashboarding capability in Power BI is key for this role, be prepared to talk about specific dashboards you've created. Bring along examples that demonstrate how your insights led to actionable recommendations for marketing teams.
✨Master the Art of Storytelling with Data
Practice turning complex data into clear, commercial insights. Think of a few scenarios where your analysis directly influenced marketing decisions. This will show your potential employer that you can communicate effectively with stakeholders.
✨Familiarise Yourself with Relevant Tools
If you have experience with tools like Adobe Analytics, GA4, or SQL, make sure to highlight this during your interview. If you're not familiar with them, do a bit of research beforehand so you can speak confidently about how they fit into the analytics landscape.
