At a Glance
- Tasks: Lead B2B marketing analytics to optimise campaigns and improve performance insights.
- Company: Globally recognised software and digital experience business with a dynamic culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent collaboration opportunities.
- Why this job: Combine your passion for data and marketing to drive impactful results.
- Qualifications: Experience in B2B marketing analytics and strong skills in data storytelling.
The predicted salary is between 96000 - 96000 £ per year.
London (Hybrid - 3 days office / 2 days remote)
12-month contract
Up to £96,000
We're partnering with a globally recognised software and digital experience business looking to hire a B2B Marketing Analytics specialist to support their EMEA demand generation function. This role sits between Marketing Insights and Demand Gen, helping marketing teams understand channel performance, optimise campaigns, and improve attribution across paid media activity.
What we're looking for:
- Strong experience in B2B marketing analytics / performance measurement
- Hands-on experience analysing paid media channels including LinkedIn, Google, and programmatic
- Strong dashboarding capability in Power BI
- Experience with attribution, funnel analysis, lead quality, and campaign optimisation
- Ability to turn complex data into clear commercial insights and recommendations
- Comfortable working closely with marketing stakeholders in a fast-paced environment
- Experience with tools such as Adobe Analytics, GA4, SQL, Salesforce or similar is highly beneficial
This is a strong opportunity for someone who enjoys combining:
- hands-on analytics
- storytelling with data
- marketing performance optimisation
- stakeholder collaboration
Ideal backgrounds could include:
- enterprise software / SaaS
- scaled B2B marketing environments
Please apply for immediate consideration.
B2B Marketing Analytics Lead in London employer: Principle
Join a globally recognised software and digital experience business that values innovation and collaboration. With a hybrid work model in London, employees enjoy a dynamic work culture that fosters professional growth and offers competitive benefits, including opportunities for skill development in cutting-edge analytics tools. This role not only allows you to make a significant impact on marketing performance but also provides a supportive environment where your insights are valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Analytics Lead in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the B2B marketing space and let them know you're on the lookout for opportunities. You never know who might have a lead or can refer you to someone hiring.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your analytics projects, especially those involving paid media channels like LinkedIn and Google. This will help you stand out and demonstrate your hands-on experience.
✨Tip Number 3
Prepare for interviews by brushing up on your storytelling skills. Be ready to explain how you've turned complex data into actionable insights in past roles. This is key for impressing those marketing stakeholders!
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find roles that match your skills and interests. Plus, applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace B2B Marketing Analytics Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in B2B marketing analytics and performance measurement. We want to see how your skills align with the role, so don’t be shy about showcasing your hands-on experience with paid media channels like LinkedIn and Google.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story! Explain why you’re passionate about marketing analytics and how you can help optimise campaigns. Be sure to mention any relevant tools you’ve used, like Power BI or Adobe Analytics, to show us you’re the right fit.
Showcase Your Analytical Skills:We love data-driven insights! In your application, highlight specific examples where you turned complex data into clear recommendations. This will demonstrate your ability to provide valuable insights that can drive marketing performance.
Apply Through Our Website:Don’t forget to apply through our website for immediate consideration! It’s the best way for us to receive your application and get you on our radar. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Principle
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of tools like Power BI, Adobe Analytics, and GA4. Be ready to discuss how you've used these tools in past roles to analyse paid media channels and optimise campaigns.
✨Prepare for Data Storytelling
Since this role involves turning complex data into clear insights, practice explaining your past analytics projects as stories. Focus on the challenges you faced, the actions you took, and the results you achieved.
✨Understand Attribution Models
Familiarise yourself with different attribution models and be prepared to discuss how they impact marketing performance. Think about examples from your experience where you improved lead quality or campaign optimisation through effective attribution.
✨Engage with Stakeholders
This position requires collaboration with marketing teams, so think of examples where you've successfully worked with stakeholders. Be ready to share how you communicated insights and recommendations to drive marketing strategies.
