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- Tasks: Drive EMEA industry marketing strategy and collaborate with global teams.
- Company: Dynamic global SaaS company with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape impactful marketing strategies across EMEA and influence global initiatives.
- Qualifications: Proven B2B marketing experience and strong stakeholder management skills.
- Other info: High visibility role with the chance to make a real difference.
The predicted salary is between 36000 - 60000 £ per year.
London – Hybrid 3 days Contract: 12 months
We’re looking for a senior EMEA Industry Marketing Lead to shape and drive industry marketing strategy across the region. This is a regional orchestration role — not a country marketer and not a hands‑on campaign executor. You’ll sit at the centre of Global, Regional, and Country marketing, making sure industry strategy, programmes, and content actually land and perform in EMEA.
What you’ll be doing:
- Own and drive EMEA industry marketing strategy and plans
- Partner with country field marketing teams and industry advisors to align on priorities and market needs
- Act as the EMEA interface to Global Industry Marketing, ensuring consistency and relevance
- Define and lead scalable industry marketing programmes and core content
- Work with campaign, digital, channel, and field teams to identify and close content gaps
- Lead industry marketing enablement across field marketing, sales, and functional teams
- Ensure programmes and content are adopted and used in local markets
- Track industry and segment performance, identify gaps, and optimise
What we’re looking for:
- Proven B2B enterprise marketing experience at regional or global level
- Strong background in industry or segment marketing
- Comfortable influencing senior stakeholders without direct authority
- Confident working across complex, matrixed organisations
- Data-driven, commercially minded, and not afraid to challenge
Why this role:
- High visibility across EMEA and Global teams
- Strategic ownership with real influence
- Scope to shape how industry marketing is done at scale
If you’re a senior marketer who enjoys alignment, strategy, and impact — and you’re done with running single-country campaigns.
Field Marketing Manager EMEA - Global SaaS employer: Principle
Contact Detail:
Principle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager EMEA - Global SaaS
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that you’re not just a fit for the role, but also for the team. Tailor your answers to reflect how your experience aligns with their needs.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to be confident and articulate when discussing your past experiences and how they relate to the role.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Field Marketing Manager EMEA - Global SaaS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Field Marketing Manager EMEA. Highlight your B2B enterprise marketing experience and any relevant industry marketing strategies you've led. We want to see how you can shape and drive strategy across regions!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your experience influencing senior stakeholders and working in complex organisations. Let us know how you can bring value to our team!
Showcase Your Data-Driven Mindset: In your application, don’t forget to mention how you’ve used data to drive marketing decisions in the past. We love candidates who are commercially minded and can identify gaps and optimise performance based on insights.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Principle
✨Know Your Industry Inside Out
Before the interview, dive deep into the industry trends and challenges relevant to the EMEA market. Understand how the company’s products fit into the larger picture and be ready to discuss how you can drive industry marketing strategy effectively.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your experience in shaping and executing marketing strategies at a regional or global level. Be ready to discuss how you've influenced stakeholders and aligned priorities across teams in complex organisations.
✨Demonstrate Data-Driven Decision Making
Bring along metrics or case studies that showcase your ability to track performance and optimise marketing programmes. This will show that you’re not just about creative ideas but also about delivering measurable results.
✨Engage with Questions
Prepare insightful questions that reflect your understanding of the role and the company’s goals. Ask about their current industry marketing initiatives and how they measure success, which will demonstrate your genuine interest and strategic mindset.
