At a Glance
- Tasks: Lead strategic marketing programmes to drive enterprise pipeline growth and customer engagement.
- Company: Join a globally recognised technology organisation with a dynamic culture.
- Benefits: Competitive salary, career development opportunities, and a chance to make an impact.
- Other info: Fast-paced environment with opportunities for collaboration across global teams.
- Why this job: Be at the forefront of enterprise marketing and shape the future of technology.
- Qualifications: 5+ years in B2B tech marketing with strong ABM and project management skills.
The predicted salary is between 60000 - 80000 £ per year.
A global technology organisation is seeking an experienced Field Marketing Manager to lead strategic marketing programmes across the UK, Ireland and South Africa. This is a high-impact role focused on driving pipeline growth, supporting strategic enterprise deals and building executive-level customer engagement programmes in partnership with senior sales teams.
Key Responsibilities
- Partner with enterprise sales teams to develop and execute strategic field marketing plans aligned to pipeline and revenue goals
- Lead Account-Based Marketing (ABM) and deal-based marketing initiatives targeting key enterprise accounts
- Design and deliver executive engagement programmes including roundtables, customer events, executive dinners and workshops
- Work closely with digital and demand generation teams to extend campaign reach and customer engagement
- Track programme performance including account engagement, pipeline movement and overall campaign impact
- Collaborate across regional and global marketing teams within a matrixed environment
About You
- 5+ years' experience in enterprise B2B technology marketing
- Strong experience in field marketing, ABM or strategic account marketing
- Proven ability to partner effectively with enterprise sales teams
- Experience delivering executive-level customer events and engagement programmes
- Commercially driven with strong understanding of pipeline and revenue marketing
- Strong project management and stakeholder management skills
- Comfortable operating in a fast-paced, matrixed organisation
This is an excellent opportunity to join a globally recognised technology business and play a key role in driving strategic enterprise growth.
Field Marketing Lead - Enterprise Pipeline Growth employer: Principle
Join a globally recognised technology organisation that values innovation and collaboration, offering a dynamic work culture where your contributions directly impact enterprise growth. With a strong focus on employee development, you will have access to numerous growth opportunities, including leadership training and cross-functional projects, all while working in a fast-paced environment across the UK, Ireland, and South Africa. Enjoy the unique advantage of engaging with senior sales teams and executive-level customers, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Lead - Enterprise Pipeline Growth
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work in enterprise marketing. A friendly chat can lead to insider info about job openings or even referrals.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your successful marketing campaigns and events. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing initiatives. Tailor your responses to show how your experience aligns with their goals, especially in pipeline growth and executive engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Field Marketing Lead - Enterprise Pipeline Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Field Marketing Lead. Highlight your experience in enterprise B2B technology marketing and any specific achievements in pipeline growth or account-based marketing that align with what we're looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about field marketing and how your skills can help drive our strategic initiatives. Don't forget to mention your experience with executive-level customer engagement programmes!
Showcase Your Project Management Skills:Since this role requires strong project management abilities, be sure to include examples of how you've successfully managed marketing projects in the past. We want to see how you handle fast-paced environments and collaborate with various teams.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Principle
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Whether it's pipeline growth percentages or successful ABM campaigns, having concrete data will show that you understand the impact of your work.
✨Understand the Company’s Goals
Research the organisation's current marketing strategies and goals, especially in relation to enterprise sales. This will help you tailor your responses and demonstrate how your experience aligns with their objectives.
✨Showcase Your Collaboration Skills
Since this role involves working closely with sales teams and other marketing functions, be ready to discuss how you've successfully collaborated in the past. Share specific examples of cross-functional projects and the outcomes they achieved.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like designing an executive engagement programme or tracking campaign performance. Think through your approach and be ready to articulate your thought process clearly.
