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- Tasks: Drive impactful digital campaigns and optimise performance across EMEA markets.
- Company: Join a dynamic team in a leading B2B marketing environment.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real difference in digital marketing while collaborating with diverse teams.
- Qualifications: 3-6 years in digital marketing with strong campaign optimisation skills.
- Other info: Exciting role with potential for contract extension and career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Contract: 12 months
Hybrid (can be extended)
Location: London
We’re hiring a B2B Digital Demand Marketing Specialist to join a high-performing EMEA Demand Generation team focused on delivering scalable, data-driven campaigns that drive pipeline and long-term growth. This is a hands-on role for a performance-focused marketer who enjoys building and optimising digital campaigns across multiple markets and working closely with regional teams and agencies.
What you’ll be doing:
- Supporting the planning, execution and optimisation of paid digital campaigns (paid social, display, programmatic) aligned to lead generation and pipeline goals
- Identifying optimisation opportunities across targeting, creative, budget allocation and conversion performance
- Localising and adapting digital marketing assets across EMEA regions
- Producing performance reporting and insights for weekly/monthly/quarterly stakeholder reviews
- Supporting campaign governance through templates, checklists and best-practice documentation
What we’re looking for:
- 3–6 years’ experience in digital marketing, demand generation or performance marketing (B2B/SaaS preferred)
- Strong hands-on experience activating and optimising paid media campaigns with clear accountability for results
- Confidence working with performance data, reporting and optimisation recommendations
- Experience with marketing automation and Adobe analytics platforms
- Strong stakeholder management skills, able to work across regions and with agencies
If you’re a B2B digital marketer who thrives on execution, optimisation and scaling impact across EMEA, we’d love to hear from you.
B2B Digital Demand Marketing Specialist - EMEA employer: Principle
Contact Detail:
Principle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Digital Demand Marketing Specialist - EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in digital marketing and demand generation. Show them you’re the perfect fit for their team!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email to express your appreciation and reiterate your interest in the role. It’s a simple gesture that can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves, and you might even get a chance to connect with us sooner!
We think you need these skills to ace B2B Digital Demand Marketing Specialist - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of B2B Digital Demand Marketing Specialist. Highlight your experience in digital marketing and demand generation, especially any hands-on work with paid media campaigns.
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use metrics to demonstrate how your campaigns have driven results, like lead generation or pipeline growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you’re passionate about digital marketing and how your skills align with our goals at StudySmarter. Make it personal and engaging!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Principle
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially in B2B and SaaS. Be ready to discuss specific campaigns you've worked on, the results they achieved, and how you optimised them. This will show your hands-on experience and confidence in performance data.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Adobe Analytics to drive campaign decisions. Bring examples of how you've identified optimisation opportunities and improved conversion rates. This will demonstrate your ability to work with performance data effectively.
✨Understand the EMEA Market
Familiarise yourself with the different EMEA regions and their unique marketing needs. Be ready to discuss how you would localise and adapt digital marketing assets for various markets. This shows that you can think regionally while executing global strategies.
✨Highlight Your Stakeholder Management Experience
Think of examples where you've successfully collaborated with regional teams and agencies. Discuss how you managed expectations and ensured everyone was aligned on campaign goals. Strong stakeholder management skills are crucial for this role, so make sure to emphasise your experience.