At a Glance
- Tasks: Lead global B2B marketing campaigns and drive enterprise acquisition through innovative strategies.
- Company: Fast-growing tech company at the forefront of digital marketing.
- Benefits: Competitive salary, high autonomy, and opportunity to shape global marketing strategies.
- Other info: Work in a fast-paced environment with opportunities for professional growth.
- Why this job: Join a dynamic team and make a real impact in the evolving world of AI and messaging.
- Qualifications: 7-10 years in B2B performance marketing with strong digital skills.
The predicted salary is between 92000 - 92000 £ per year.
We are hiring a Senior B2B Performance Marketing Lead to drive global demand generation programmes within a high-growth business messaging environment. This is a hands-on, high-impact role focused on scaling enterprise acquisition through integrated digital marketing. You will operate across a global remit, owning campaign strategy, execution, and optimisation end-to-end.
The Role
- Design and execute multi-channel demand generation programmes targeting enterprise audiences, with full ownership from ideation through to performance analysis.
- Lead global performance marketing campaigns across paid social and search.
- Own end-to-end demand generation journeys across the funnel.
- Drive account-based marketing strategies for high-value enterprise targets.
- Manage large-scale digital event programmes (webinars, livestreams, virtual experiences).
- Partner with agencies to deliver high-quality campaign execution.
- Build and optimise campaign measurement, reporting, and attribution frameworks.
- Collaborate with analytics, sales, and product marketing teams to drive growth.
- Continuously test, iterate, and improve performance through data-led insights.
You will be expected to operate autonomously in a fast-paced environment, managing multiple complex programmes simultaneously.
What You Bring
- 7-10 years in B2B performance marketing, ideally in SaaS, tech, or agency environments.
- Proven experience targeting enterprise customers (not consumer or SMB-led marketing).
- Strong hands-on expertise across Meta Ads, Google Ads, and LinkedIn Ads.
- End-to-end ownership of demand generation programmes across multiple channels.
- Experience delivering global campaigns across regions and stakeholders.
- Strong digital events experience (webinars, livestreams, event platforms).
- Advanced analytical capability across reporting, attribution, and optimisation.
- Experience managing agencies and external partners.
- Ability to operate independently with minimal oversight in high-growth environments.
Why This Role
- Exposure to one of the fastest evolving areas in digital marketing, at the intersection of AI and messaging.
- Opportunity to build and define new global marketing playbooks from scratch.
- High level of autonomy with direct impact on growth outcomes.
- Work across complex, high-visibility enterprise marketing programmes.
Senior B2B Performance Marketing Lead (Global Demand Generation) employer: Principle HR
At Principle HR, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the technology sector. Our hybrid working model allows for flexibility, while our commitment to employee growth ensures that you will have access to professional development opportunities that enhance your career. Join us in London, where you can make a meaningful impact while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Performance Marketing Lead (Global Demand Generation)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior B2B Performance Marketing Lead role. You never know who might have the inside scoop on an opportunity or can refer you directly.
✨Tip Number 2
Get your personal brand on point! Update your LinkedIn profile to reflect your expertise in B2B performance marketing. Share relevant content, engage with industry discussions, and showcase your achievements to attract potential employers.
✨Tip Number 3
Prepare for interviews by practising your pitch! Be ready to discuss your experience with multi-channel demand generation and how you've driven growth in previous roles. Use specific examples to highlight your hands-on expertise and analytical skills.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to show how your skills align with the role and the exciting projects we have in store.
We think you need these skills to ace Senior B2B Performance Marketing Lead (Global Demand Generation)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior B2B Performance Marketing Lead. Highlight your experience in driving global demand generation and managing multi-channel campaigns, especially in SaaS or tech environments.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully targeted enterprise customers and led performance marketing campaigns that made a real impact.
Showcase Your Analytical Skills:Since this role requires strong analytical capabilities, be sure to mention any tools or frameworks you've used for campaign measurement and optimisation. We love data-driven insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Principle HR
✨Know Your Stuff
Make sure you’re well-versed in B2B performance marketing, especially in the SaaS and tech sectors. Brush up on your knowledge of Meta Ads, Google Ads, and LinkedIn Ads, as these will likely come up during the interview. Be ready to discuss specific campaigns you've led and the results they achieved.
✨Showcase Your Analytical Skills
Since this role requires advanced analytical capabilities, prepare to talk about how you've used data to drive decisions in past campaigns. Bring examples of how you've built measurement frameworks or optimised campaigns based on insights. This will demonstrate your ability to operate in a data-led environment.
✨Demonstrate Autonomy
This position demands a high level of independence, so be prepared to share instances where you successfully managed multiple complex programmes with minimal oversight. Highlight your experience in fast-paced environments and how you’ve thrived while working autonomously.
✨Engage with the Role's Challenges
Discuss your approach to driving account-based marketing strategies and managing large-scale digital events. Show enthusiasm for tackling the challenges of global demand generation and how you plan to contribute to the company’s growth. This will reflect your readiness for the hands-on nature of the role.
