At a Glance
- Tasks: Lead impactful account-based marketing initiatives for major enterprise accounts.
- Company: Global enterprise technology organisation with a fast-paced, collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunity for professional growth.
- Other info: Ideal for candidates from top SaaS companies like Salesforce or AWS.
- Why this job: Make a real impact in a commercially critical role within a dynamic environment.
- Qualifications: Experience in enterprise ABM programmes and strong communication skills.
The predicted salary is between 102000 - 102000 £ per year.
An established global enterprise technology organisation is hiring a Senior Strategic ABM Marketing Manager to lead high-impact account-based marketing initiatives across major enterprise accounts in the UKI region. This is a commercially critical role focused on pipeline creation, opportunity acceleration and executive-level engagement within strategic accounts. The environment is fast-paced, highly collaborative and heavily sales-aligned.
You will operate as the senior ABM lead across a defined portfolio of enterprise accounts, partnering directly with regional sales leadership and global marketing functions to deliver measurable business impact.
What You'll Be Doing
- Build and execute 1:1 and 1:few ABM strategies across strategic enterprise accounts
- Partner closely with enterprise sales teams to drive pipeline growth and opportunity acceleration
- Develop highly targeted account engagement plans aligned to customer priorities and buying journeys
- Collaborate with field marketing, global campaigns, partner marketing and events teams
- Drive personalised messaging and content strategies tailored to industry and account-specific challenges
- Analyse campaign effectiveness, pipeline contribution and ROI metrics
- Influence territory planning and strategic account development initiatives
- Deliver data-driven recommendations and scalable ABM best practices across the business
What They're Looking For
- Proven experience leading enterprise ABM programmes within SaaS or cloud technology environments
- Strong track record partnering with enterprise sales organisations
- Experience driving measurable pipeline impact and account engagement
- Strong executive stakeholder management and communication capability
- Commercially minded with strong analytical and reporting skills
- Comfortable operating in fast-growth, matrixed organisations
- Experience within enterprise software, cloud platforms or digital transformation businesses highly desirable
Ideal Backgrounds
Candidates are likely to come from organisations such as: Workday, Salesforce, Adobe, ServiceNow, SAP, Oracle, AWS, Google Cloud, Microsoft, HubSpot, Snowflake, Okta or similar enterprise SaaS businesses.
Senior ABM Marketing Manager employer: Principle HR
Join a leading global enterprise technology organisation that champions innovation and collaboration in the heart of London. As a Senior ABM Marketing Manager, you'll thrive in a dynamic work culture that prioritises employee growth and offers competitive remuneration, alongside the flexibility of a hybrid working model. With a focus on impactful account-based marketing strategies, you'll have the opportunity to make a significant contribution to the business while working closely with top-tier sales teams and industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could get your foot in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news. This will help you tailor your answers and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you refine your responses and boost your confidence when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can leave a lasting impression and keep you top of mind. Plus, it shows your enthusiasm for the position and appreciation for their time.
We think you need these skills to ace Senior ABM Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior ABM Marketing Manager. Highlight your experience in enterprise ABM programmes and any relevant SaaS or cloud technology backgrounds. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven pipeline growth and engaged with executive stakeholders in the past. We love a good story!
Showcase Your Analytical Skills:Since this role involves analysing campaign effectiveness and ROI metrics, make sure to include any relevant data-driven achievements in your application. We want to see how you've used analytics to influence marketing strategies and drive results.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team at StudySmarter!
How to prepare for a job interview at Principle HR
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing strategies, especially within the SaaS space. Brush up on your knowledge of 1:1 and 1:few ABM tactics, as well as how they align with sales processes. Being able to discuss specific examples from your past experience will show that you’re not just familiar with the concepts but have successfully implemented them.
✨Showcase Your Collaboration Skills
This role requires a lot of teamwork with sales and marketing teams. Prepare to share instances where you’ve partnered with sales leadership to drive pipeline growth. Highlight your ability to work in a fast-paced, collaborative environment and how you’ve influenced cross-functional initiatives in previous roles.
✨Be Data-Driven
Since this position focuses on measurable impact, come prepared with data and metrics from your past campaigns. Discuss how you’ve analysed campaign effectiveness and contributed to ROI metrics. This will demonstrate your analytical skills and your ability to make data-driven recommendations.
✨Tailor Your Messaging
Understand the specific challenges faced by enterprise accounts in the UKI region. Be ready to discuss how you would develop personalised messaging and content strategies that resonate with these accounts. Showing that you can adapt your approach based on customer priorities will set you apart.
