At a Glance
- Tasks: Lead impactful account-based marketing initiatives for major enterprise accounts.
- Company: Established global enterprise technology organisation with a collaborative culture.
- Benefits: Competitive salary, hybrid work model, and opportunity for professional growth.
- Other info: Join a dynamic team focused on innovation and measurable business impact.
- Why this job: Make a significant impact in a fast-paced environment while driving pipeline growth.
- Qualifications: Experience in enterprise ABM programmes and strong communication skills.
The predicted salary is between 102000 - 102000 £ per year.
An established global enterprise technology organisation is hiring a Senior Strategic ABM Marketing Manager to lead high-impact account-based marketing initiatives across major enterprise accounts in the UKI region. This is a commercially critical role focused on pipeline creation, opportunity acceleration and executive-level engagement within strategic accounts. The environment is fast-paced, highly collaborative and heavily sales-aligned.
You will operate as the senior ABM lead across a defined portfolio of enterprise accounts, partnering directly with regional sales leadership and global marketing functions to deliver measurable business impact.
What You'll Be Doing
- Build and execute 1:1 and 1:few ABM strategies across strategic enterprise accounts
- Partner closely with enterprise sales teams to drive pipeline growth and opportunity acceleration
- Develop highly targeted account engagement plans aligned to customer priorities and buying journeys
- Collaborate with field marketing, global campaigns, partner marketing and events teams
- Drive personalised messaging and content strategies tailored to industry and account-specific challenges
- Analyse campaign effectiveness, pipeline contribution and ROI metrics
- Influence territory planning and strategic account development initiatives
- Deliver data-driven recommendations and scalable ABM best practices across the business
What They're Looking For
- Proven experience leading enterprise ABM programmes within SaaS or cloud technology environments
- Strong track record partnering with enterprise sales organisations
- Experience driving measurable pipeline impact and account engagement
- Strong executive stakeholder management and communication capability
- Commercially minded with strong analytical and reporting skills
- Comfortable operating in fast-growth, matrixed organisations
- Experience within enterprise software, cloud platforms or digital transformation businesses highly desirable
Ideal Backgrounds
Candidates are likely to come from organisations such as Workday, Salesforce, Adobe, ServiceNow, SAP, Oracle, AWS, Google Cloud, Microsoft, HubSpot, Snowflake, Okta or similar enterprise SaaS businesses.
Senior ABM Marketing Manager in London employer: Principle HR
Join a leading global enterprise technology organisation that champions innovation and collaboration in the heart of London. With a strong focus on employee growth, you will thrive in a fast-paced environment that values your contributions and offers hybrid working flexibility. Benefit from a culture that prioritises strategic partnerships and measurable impact, while enjoying competitive remuneration and opportunities to influence high-stakes marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Senior ABM Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could get your foot in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and recent news. This will help you tailor your responses and show that you're genuinely interested in the role and the company.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you refine your answers and boost your confidence when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email reiterating your interest can leave a lasting impression. Plus, it shows your enthusiasm and professionalism, which is always a plus in our book!
We think you need these skills to ace Senior ABM Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior ABM Marketing Manager. Highlight your experience in enterprise ABM programmes and any relevant SaaS or cloud technology backgrounds. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've driven pipeline growth and engaged with executive stakeholders in the past. We love a good story!
Showcase Your Analytical Skills:Since this role involves analysing campaign effectiveness and ROI metrics, make sure to include any relevant data-driven achievements in your application. We want to see how you've used analytics to influence marketing strategies in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join the StudySmarter team!
How to prepare for a job interview at Principle HR
✨Know Your ABM Inside Out
Make sure you’re well-versed in account-based marketing strategies, especially within the SaaS space. Brush up on your experience with 1:1 and 1:few ABM tactics, as well as how you've driven pipeline growth in previous roles. Be ready to share specific examples that highlight your success.
✨Align with Sales
Since this role is heavily sales-aligned, demonstrate your understanding of how to partner effectively with sales teams. Prepare to discuss how you’ve collaborated with sales in the past to create targeted engagement plans and drive measurable results.
✨Showcase Your Analytical Skills
Be prepared to talk about how you analyse campaign effectiveness and ROI metrics. Bring examples of data-driven recommendations you've made in previous roles and how they influenced strategic decisions. This will show your commercially minded approach.
✨Engage with Executive Stakeholders
Highlight your experience in managing executive-level relationships. Prepare to discuss how you’ve communicated complex ideas to senior stakeholders and influenced their decision-making. This is crucial for a role that requires high-level engagement across enterprise accounts.
