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- Tasks: Lead brand strategy and integrated marketing for innovative consumer technology across EMEA.
- Company: Join a forward-thinking tech company shaping the future of consumer technology.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Make a real impact on how technology is perceived and adopted in diverse markets.
- Qualifications: 10+ years in brand strategy with proven success in integrated marketing campaigns.
- Other info: Collaborative environment with a focus on creativity and cultural relevance.
The predicted salary is between 100000 - 114000 £ per year.
Location: Hybrid London
Salary: £100k - £114k pa
Contract: 12 months
We are building the next generation of consumer technology - and we are looking for a senior marketing leader to help shape how it shows up in culture across EMEA. This role sits at the intersection of brand strategy, creativity and emerging technology. You will lead integrated consumer marketing strategy for a wearables portfolio, shaping how new products are understood, desired and adopted across diverse EMEA markets. This is not a campaign execution role. It is a strategic leadership position for someone who knows how to turn insight into breakthrough creative work, influence cross-functional teams, and deliver measurable commercial impact.
What you will do:
- Own and lead brand and integrated marketing strategy for key EMEA initiatives
- Translate business goals into clear, inspiring strategic direction for local and global teams
- Develop a deep understanding of consumer segments, cultural trends, and barriers to adoption across priority markets
- Act as the brief owner for major EMEA campaigns, partnering closely with creative and media teams to deliver standout work
- Shape and manage analytics and learning agendas to demonstrate the short- and long-term impact of marketing investment
- Collaborate cross-functionally with regional and global partners across Creative, Insights, Media and Product
- Build strong, trusted relationships with external agency partners and push for creative excellence
- Clearly articulate the role of marketing in driving business growth, with particular influence across the UK and wider EMEA
What we are looking for:
- 10+ years' experience leading brand strategy and/or integrated marketing for consumer-facing brands in EMEA
- Proven experience developing bold, integrated campaigns that delivered measurable results
- Strong strategic thinker with the ability to apply insight and analytics to creative decision-making
- Comfortable leading through influence, not hierarchy, across complex, matrixed organisations
- Confident working across multiple markets, cultures and disciplines
- Excellent communicator with strong written and spoken English
- Experience marketing emerging technology or new product categories is a strong advantage
Apply today by emailing.
Brand Strategy Lead - EMEA (Integrated Marketing) in London employer: Principle HR
Contact Detail:
Principle HR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Lead - EMEA (Integrated Marketing) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your experience in brand strategy and integrated marketing. Show them you’re the perfect fit!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. We love seeing candidates take that extra step!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Let’s get you that Brand Strategy Lead position!
We think you need these skills to ace Brand Strategy Lead - EMEA (Integrated Marketing) in London
Some tips for your application 🫡
Show Your Strategic Thinking: When crafting your application, make sure to highlight your strategic mindset. We want to see how you can turn insights into impactful brand strategies, so share examples of your past experiences where you've done just that!
Tailor Your Application: Don’t just send a generic CV and cover letter. We’re looking for someone who understands the nuances of the EMEA market, so tailor your application to reflect your knowledge of cultural trends and consumer behaviour in this region.
Be Clear and Concise: We appreciate clarity! Make sure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to convey your ideas effectively.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Principle HR
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand strategy and recent campaigns. Understand their positioning in the market and how they resonate with consumers across EMEA. This knowledge will help you articulate how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've turned insights into successful marketing strategies. Be ready to explain your thought process and the measurable impact of your work. This is crucial for a role that demands strong strategic leadership.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with diverse teams, especially in complex organisations. Share stories that demonstrate your ability to influence without authority and how you've successfully partnered with creative, media, and product teams to drive results.
✨Stay Current on Cultural Trends
Familiarise yourself with the latest cultural trends and consumer behaviours in the EMEA region. Being able to discuss these trends during your interview will show that you understand the market landscape and can effectively shape brand strategies that resonate with different audiences.
