Senior B2B Performance Marketing Lead
12 month contract
£92,000 salary
London (few days per month)
We are hiring a Senior B2B Performance Marketing Lead to drive global demand generation programmes within a high-growth business messaging environment.
This is a hands‑on, high-impact role focused on scaling enterprise acquisition through integrated digital marketing. You will operate across a global remit, owning campaign strategy, execution, and optimisation end-to-end.
The Role
You will design and execute multi-channel demand generation programmes targeting enterprise audiences, with full ownership from ideation through to performance analysis.
This includes:
- Leading global performance marketing campaigns across paid social and search
- Owning end-to-end demand generation journeys across the funnel
- Driving account-based marketing strategies for high-value enterprise targets
- Managing large-scale digital event programmes (webinars, livestreams, virtual experiences)
- Partnering with agencies to deliver high-quality campaign execution
- Building and optimising campaign measurement, reporting, and attribution frameworks
- Collaborating with analytics, sales, and product marketing teams to drive growth
- Continuously testing, iterating, and improving performance through data‑led insights
You will be expected to operate autonomously in a fast-paced environment, managing multiple complex programmes simultaneously.
What You Bring
- 7-10 years in B2B performance marketing, ideally in SaaS, tech, or agency environments
- Proven experience targeting enterprise customers (not consumer or SMB-led marketing)
- Strong hands‑on expertise across Meta Ads, Google Ads, and LinkedIn Ads
- End-to-end ownership of demand generation programmes across multiple channels
- Experience delivering global campaigns across regions and stakeholders
- Strong digital events experience (webinars, livestreams, event platforms)
- Advanced analytical capability across reporting, attribution, and optimisation
- Experience managing agencies and external partners
- Ability to operate independently with minimal oversight in high-growth environments
Why This Role
- Exposure to one of the fastest evolving areas in digital marketing, at the intersection of AI and messaging
- Opportunity to build and define new global marketing playbooks from scratch
- High level of autonomy with direct impact on growth outcomes
- Work across complex, high-visibility enterprise marketing programmes
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Senior B2B Performance Marketing Lead (Global Demand Generation) in City of London employer: Principle HR
Join a leading global technology company as a Software Engineer IV, where you'll enjoy the flexibility of remote work within the UK and the opportunity to tackle complex challenges in a dynamic environment. With a strong focus on innovation, autonomy, and professional growth, this role offers you the chance to develop cutting-edge AI-driven systems while collaborating with talented engineers. The company's commitment to employee well-being and a culture of continuous improvement makes it an exceptional place for those seeking meaningful and rewarding employment.
