Marketing Lead - Commercial in Cardiff

Are you a commercially minded and creative marketing professional who enjoys turning projects into engaging stories and promotional opportunities? As Marketing Lead - Commercial, you'll shape how we communicate our funded projects, helping to grow awareness of Principality Building Society within the residential development finance, commercial property lending and affordable housing sectors. You'll own communications across a range of channels, planning content and campaigns that engage target audiences and generate qualified leads. You'll also help deliver our Commercial client contact strategy, developing consistent and effective communication materials that strengthen existing client relationships and attract new clients to the Society. What you'll be doing:

• Work with key business stakeholders and channel specialists to develop and deliver an integrated marketing and communications plan that strengthens the Principality's brand in the commercial lending sector.
• You will manage the planning, delivery and optimisation of marketing communications content and assets to meet channel, brand and commercial business objectives.
• You will lead the creation of high quality content including case studies, client success stories, relationship manager / senior leader thought leadership and video content.
• You will identify opportunities to enhance brand awareness and increase commercial opportunities within each project lifecycle.
• You will provide communication support for Principality Commercial's client business contact strategy.
• You will work independently, with channel specialists and Principality colleagues, including, where appropriate, branches. You will monitor market trends, competitor activity and client insights to inform communication strategies.
• Identifying evaluation mechanisms for all business communication activities, reporting on performance against these measures and identifying opportunities for improvements will be a key element of the role.
• A place to belong with an award-winning employer that values inclusion and wellbeing:
• Flexible working - a hybrid approach with at least 8 days per month in the office.
• Collaborative culture - an encouraging environment where your ideas can make a real impact.
• Great benefits - supporting your physical, mental and financial wellbeing.
• Experience of marketing in the development or commercial funding sector.
• Excellent organisational skills with the ability to prioritise and time manage in a context switching environment.
• A good communicator with the ability to actively listen, convey ideas, influence and negotiate with team members and senior stakeholders.
• Strong copywriting, storytelling and content development capabilities with excellent attention to detail.
• Data driven (commercial or customer) decision making to create commercial opportunities, improve quality and create efficiencies for their area of responsibility.
• Commitment to digital first including understanding of GEO, SEO and PPC.
• Team player understanding the importance of consultation and collaboration with stakeholders.
• Self-motivated, enthusiastic and committed to taking ownership of their area of responsibility.
• At Principality, we want you to feel welcome from the moment you join us. You'll be part of a friendly, supportive culture where people are encouraged to be themselves, do meaningful work and feel connected to our purpose, our customers and the communities we serve.
• Cardiff | Hybrid | 35 hours per week | From £41,761

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