Marketing Lead in Cardiff

We have an exciting 12m FTC opportunity for a Marketing Lead to join our team playing a key role in shaping and delivering our savings marketing and retail communications strategy.

This role exists to drive impactful, insight‑led campaigns that support our customer value proposition, bring our brand to life and deliver against business priorities.

The role is responsible for leading integrated savings marketing activity and delivering key engagement moments, including our Annual General Meeting (AGM) and seasonal events.

What you’ll be doing

You’ll lead the delivery of engaging, multi‑channel marketing activity while working collaboratively across the organisation.

• Deliver impactful campaigns that grow brand awareness, consideration, engagement and conversion.
• Plan and deliver integrated through‑the‑line marketing campaigns, ensuring activity is aligned across channels and tailored to audience needs.
• Ensure campaigns meet defined objectives and regulatory requirements (including BCOBs).
• Use data and insights to evaluate performance, optimise campaigns, and share learnings to drive continuous improvement.
• Partner with stakeholders and channel specialists across the business to deliver activity aligned to our customer value proposition.
• Support budget management to deliver ambitious campaigns while managing risk responsibly.
• Build strong relationships with external agencies and partners, maximising the value of those collaborations.
• Ensure all communications are consistent with our brand identity, tone of voice and visual standards.
• Contribute to a high‑performing team by supporting and developing colleagues.

What we’re looking for

• Experience delivering successful marketing campaigns, ideally in a regulated environment.
• Strong knowledge of multi‑channel marketing (digital, social, ATL & BTL).
• Confidence working with stakeholders and managing agency relationships.
• Experience using data and insights to inform strategy and improve performance.
• Strong communication skills, with the ability to influence and collaborate effectively.
• Good organisational skills and the ability to manage multiple priorities.
• Experience managing budgets and measuring marketing effectiveness.
• A creative, curious mindset and attention to detail.
• Familiarity with tools such as Microsoft Office and collaboration platforms (e. g. Teams, Zoom).

Nice to have (but not essential)

• Experience in financial services or another regulated industry.
• Experience planning and delivering events.
• Welsh language skills (spoken and/or written).

If you’re passionate about marketing, collaboration and creating meaningful customer experiences, we’d love to hear from you.

We reserve the right to close this vacancy early should we receive a high volume of applications.

If you have any questions in relation to this role, please contact the recruitment team at -recruitment@principality. co. uk.

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