BELONG – There’s no place like Principality
At Principality, belonging isn’t just a value — it’s how we work. When you join us, you’re welcomed into a supportive, inclusive community where your home life, wellbeing, and individuality are genuinely respected. From flexible ways of working to benefits designed around you, we’re committed to helping you feel comfortable, valued, and able to thrive.
We believe great work happens when people feel connected — to each other, to our purpose, and to the communities we serve. That’s why we encourage balance, invest in wellbeing, and focus on growing and improving together.
There are plenty of reasons to build your career with Principality:
- Flexible hybrid working – Our award‑winning approach gives you the flexibility to work from home and from the office. Collaboration matters to us, so you’ll spend at least 8 days per month based in our Cardiff office.
- A truly inclusive workplace – Proudly named in the 2025 Inclusive Top 50 UK Employers List, ranked 27th, recognising our ongoing commitment to inclusion and belonging.
- Customer excellence you can be proud of – Winners of Double Gold Awards for Customer Satisfaction at the Fairer Finance Awards 2025 for both Savings and Mortgages.
- Engaged, supported colleagues – Our colleague engagement scores consistently exceed 85%, reflecting a positive and supportive culture.
- Wellbeing at the heart of what we do – Our Belong benefits package is designed to put our people first, supporting your physical, mental, and financial wellbeing.
These achievements reflect more than awards — they represent our long‑term commitment to creating a workplace where colleagues feel supported and customers feel cared for.
When it comes to belonging, there truly is no place like Principality.
We’re looking for a talented marketing professional for 12 months that will support bringing our brand to life through impactful campaigns, meaningful partnerships, and a strong customer proposition.
This is an exciting opportunity to shape and deliver Principality’s brand strategy, bringing it to life through impactful campaigns, meaningful partnerships and compelling customer experiences.
You’ll play a key role in connecting our brand to customers across multiple channels and our branch network — ensuring everything we do reflects who we are and the value we bring.
What you’ll be doing
- Delivering integrated campaigns that build brand awareness, engagement and equity
- Planning and executing activity across digital, social and traditional channels
- Using data and insight to measure performance and drive continuous improvement
- Managing agency and brand partner relationships to maximise impact and value
- Ensuring brand consistency across all communications and touchpoints
- Collaborating across teams to deliver our customer value proposition
- Supporting budget management to deliver campaigns with purpose and accountability
- Sharing insights and learnings to help build a high‑performing marketing culture
What you’ll bring
- A proven track record of driving positive brand performance
- Experience managing stakeholders, agencies and partnerships
- Confidence using data and insight to inform decisions
- Excellent communication and influencing skills
- Strong organisation and the ability to manage multiple priorities
- A creative mindset with a sharp eye for detail
- Experience in a regulated environment (e.g. financial services) is desirable
- Flexible hybrid working with a balance of home and office collaboration
- A workplace recognised for inclusion and belonging
- Opportunity to shape a well‑known, purpose‑led brand
- A supportive environment where you can grow your career and make an impact
Ready to apply?
If you’re passionate about brand, partnerships and delivering meaningful marketing that makes a difference, we’d love to hear from you.
We reserve the right to close this vacancy early should we receive a high volume of applications.
If you have any questions in relation to this role, please contact the recruitment team at -recruitment@principality.co.uk
Read all about us – Principality Building Society: Posts | LinkedIn
Brand & Sponsorship Marketing Lead in Cardiff employer: Principality Building Society
Join a dynamic organisation where you can play a pivotal role in shaping funding and liquidity strategy as a BSM Senior Manager. Our collaborative, high-performing team offers a supportive work culture that values innovation and continuous improvement, providing ample opportunities for professional growth and influence at the executive level. With a focus on strategic decision-making and a commitment to robust risk management, this role is perfect for those looking to make a meaningful impact in a regulated environment.
Contact Details:
Principality Building Society Recruitment Team
