Sales Manager in Reading

We are recruiting for a Sales Manager to join our proactive sales team at De Vere Wokefield Estate near Reading. Reporting to the Director of Sales, you’ll play a key role in driving revenue, building strong relationships with new and existing corporate clients, and positioning Wokefield as the venue of choice for meetings, training, residential conferences, and corporate events.

In this role you will:

• Conduct sales appointments on‑site, at client offices, and at industry events to showcase our facilities and generate high‑quality enquiries.
• Research, identify and convert new corporate opportunities, with a strong focus on residential conferences, training and day meetings.
• Support the creation and delivery of a proactive sales plan across conference, events, corporate, local and UK markets.
• Assist the Director of Sales on key commercial projects, campaigns and strategic initiatives.
• Build long‑term partnerships that contribute to sustained revenue growth and client retention.

Qualifications & Requirements:

• At least 2 years’ proactive sales experience within hospitality, hotels or events.
• Strong communication and presentation skills, with the confidence to represent the De Vere brand professionally.
• A full UK driving licence and your own transport, as regular UK travel is required.
• Flexibility to host FAM trips, attend networking events and meet clients during evenings or weekends when needed.
• Excellent planning and organisation skills, with the ability to manage your diary effectively and achieve set KPIs.
• Working knowledge of Opera or Salesforce is beneficial, but full training can be provided.
• Commercial awareness and the ability to understand how sales activity links directly to revenue and profit.

Your commute: just outside Reading, we’re 10 minutes from J11 of the M4, with fast and direct trains from London Paddington to Reading Train station.

At De Vere, we warmly welcome everyone and foster a sense of belonging, where each person is valued and appreciated. Join our team and become part of a passionate group of individuals who genuinely care about the experiences we create for our guests and colleagues.

Benefits:

• £40,000 per year plus car allowance.
• £4,000 per year Sales Bonus Incentive Scheme with the opportunity to earn up to 10% of salary based on business performance.
• Complimentary use of the Leisure Club facilities.
• An extra paid day off for your birthday, along with a £20 love‑to‑shop voucher.
• Varied shift patterns and contracts available to suit your lifestyle.
• Annual complimentary 2‑night stay with dinner in a De Vere property of your choice.
• Exclusive perks with £50 colleague rates for overnight stays at De Vere properties, accompanied by a fantastic 50% discount on Food & Beverage.
• 31 days holiday each year (increasing annually up to 33 days).
• Access to our Apprenticeship programmes and study support.
• Employee Assistance Programme, providing 24/7 health and wellbeing support, including free counselling.
• Wagestream, our financial wellbeing platform, granting you instant access to your pay when you need it.
• Monthly colleague recognition programme, You Are De Vere, culminating in an exciting annual colleague recognition event.
• Regular team appreciation events, including memorable Christmas and summer parties.
• Company Life Assurance scheme, ensuring financial security for your loved ones.