At a Glance
- Tasks: Lead business development, nurture client relationships, and drive new opportunities in the events industry.
- Company: Dynamic events company focused on growth and innovation.
- Benefits: Competitive salary, career development, and a vibrant team culture.
- Why this job: Join a passionate team and make a real impact in the exciting events sector.
- Qualifications: Proven experience in business development and client relationship management.
- Other info: Opportunity for mentorship and professional growth in a collaborative environment.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a Senior Business Development Manager who will be responsible for developing and nurturing strong, long-lasting relationships with key clients. This role requires a strategic thinker with exceptional networking skills and a deep understanding of the event industry. The role will be responsible for identifying, generating leads and building a robust pipeline of new business opportunities, nurturing existing and new client relationships plus working with the Operations and Productions team on event planning, and ensuring client satisfaction.
What You'll Be Doing
- Leadership and People Management – Manage, support, and develop direct reports by setting clear expectations, tracking progress through KPIs, and conducting probation reviews, appraisals, development/improvement plans, and one-to-one meetings. Act as a consistent role model, fostering high performance, motivation, and strong team relationships.
- Operations, Resourcing & Continuous Improvement – Oversee day-to-day operations within the Business Development & Growth department, ensuring efficiency in resourcing, project allocation, and delivery of new business. Drive the development and implementation of best practices and processes to enable continuous improvement.
- Recruitment – Work closely with the Director of Business Development & Growth and Head of People & Culture to recruit staff in line with legislation and best practice.
- New Business Development & Market Expansion – Identify and pursue new business opportunities across key markets including the US, Europe, and the UK. Proactively drive revenue growth through research, attending industry events, initiating strategic calls and meetings, presenting compelling proposals to potential and existing clients, and leveraging industry networks for referrals.
- Client Relationship Management & Growth Opportunities – Build, manage, and nurture a strong pipeline of new business and client relationships for long-term growth. Identify opportunities to expand existing relationships through upselling, cross-selling, and introduction of new services, ensuring sustained engagement and satisfaction.
- Performance Monitoring & Team Contribution – Track and report on KPIs, client relationship status, project updates, and new business opportunities. Act as a strong collaborative member of the Business Development team, contributing to achieving revenue and growth targets while sharing insights and progress with stakeholders.
- Client Relationship Management – Develop and maintain strong, long-lasting relationships with key clients by conducting regular check-ins, understanding their evolving needs, providing timely updates, and acting as a trusted point of contact to ensure consistent engagement and satisfaction.
- Client Growth, Retention & Experience – Proactively identify opportunities to enhance client experiences and expand relationships across markets, while monitoring client satisfaction and implementing strategies to drive loyalty, retention, and long-term business growth.
- Account & Project Oversight – Manage multiple client accounts simultaneously, joining onsite project teams to ensure smooth event execution and consistent client support.
- Strategic Event Planning – Partner with clients to define event objectives, create strategic plans, and collaborate with internal teams on RFPs, proposals, and budgets to deliver high-quality events on time and within budget.
- Operational Delivery & Client Care – Support venue selection, vendor coordination, and budgeting where required, while ensuring client satisfaction and resolving issues promptly to maintain strong relationships.
- Team Support & Mentorship – Assist the Director of Business Development & Growth in mentoring junior team members, fostering a positive and collaborative work environment across departments.
- Knowledge Sharing & Best Practices – Contribute to team development by sharing industry insights and best practices, enhancing overall team performance and capability.
- Supplier & Vendor Collaboration – Work with the Director of Business Development & Growth and Venue Sourcing Manager to maintain strong vendor relationships and support the implementation of effective supplier strategies.
- Safety and Compliance – Ensure that all parties involved in the delivery of the projects are both familiar and compliant with the Health and Safety policy and all associated policies, procedures and methods of working. Responsible for Health & Safety issues in the workplace and manage successful compliance with current legislation. As part of our commitment to sustainability, you will be responsible for integrating sustainable and environmental practices into your work, ensuring that the requirements of our Environmental Management System are always met. Ensure legal compliance with all activities are adhered to for regulatory requirements. Adhere with all Principal Policies & Procedures.
What We're Looking For
- Proven track record of working in the events industry and account management as well as client relationship management.
- Proven track record in acquiring and securing new business opportunities and growing the business with existing clients.
- Proven success in securing and managing high-value partnerships, with a history of delivering significant business outcomes.
- Results-driven mindset with robust sales acumen, capable of meeting ambitious targets and driving revenue growth.
- Strong understanding of the event industry, including trends and best practices.
- Experience of setting and managing budgets and other financial processes.
- Right to work in the UK.
Senior Business Development Manager employer: Principal. Global Events
Contact Detail:
Principal. Global Events Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Development Manager
✨Tip Number 1
Networking is key! Attend industry events and connect with people in the event sector. Don’t just collect business cards; follow up with a friendly message to keep the conversation going.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies of your past successes in business development. This will help you stand out when chatting with potential clients or employers.
✨Tip Number 3
Be proactive! Reach out to companies you admire, even if they’re not actively hiring. A well-timed email can open doors and lead to opportunities that aren’t advertised.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Business Development Manager role. Highlight your achievements in client relationship management and new business development to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the events industry and how your strategic thinking can drive growth at StudySmarter. Keep it engaging and personal.
Showcase Your Networking Skills: Since this role requires exceptional networking abilities, share examples of how you've built strong relationships in the past. We want to see your approach to nurturing client connections and driving revenue growth.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Principal. Global Events
✨Know Your Industry Inside Out
Make sure you have a solid understanding of the event industry, including current trends and best practices. Research recent events, key players, and market dynamics to demonstrate your expertise during the interview.
✨Showcase Your Networking Skills
Prepare examples of how you've successfully built and maintained client relationships in the past. Be ready to discuss specific strategies you've used to nurture these connections and how they led to business growth.
✨Demonstrate Leadership Experience
Since this role involves managing a team, be prepared to share your leadership style and experiences. Discuss how you've supported and developed your team members, set clear expectations, and tracked their progress through KPIs.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific situations, such as managing multiple client accounts or resolving conflicts. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.