At a Glance
- Tasks: Lead marketing and student recruitment strategies to attract top talent.
- Company: A high-achieving sixth form college in West London.
- Benefits: Competitive salary, professional development, and wellbeing support.
- Other info: Join a diverse and inclusive community with collaborative culture.
- Why this job: Make a real impact on students' futures and college growth.
- Qualifications: Experience in marketing or recruitment; passion for education.
The predicted salary is between 35000 - 45000 £ per year.
Based in: Kensington and Chelsea
Contract Type: Full-time, Permanent
Start Date: September 2026 (or sooner by agreement)
Salary: Competitive (depending on experience) + benefits
About the College
We are a high-achieving sixth form college serving a diverse and ambitious student community in West London. We are committed to raising aspirations, widening participation, and ensuring every student is supported to progress to university, apprenticeships, or employment.
The Role
This is an exciting opportunity for a motivated marketing professional to lead on all aspects of student recruitment, brand development, and external engagement. You will be responsible for developing and delivering a strategic marketing and recruitment plan that attracts high-quality applicants and strengthens the college’s presence across the local area and beyond.
Key Responsibilities
- Lead the college’s marketing, branding, and student recruitment strategy
- Plan and deliver targeted campaigns across digital, print, and social media
- Manage open events, school liaison activities, and outreach programmes
- Build strong relationships with feeder schools and community organisations
- Analyse recruitment data and market trends to inform strategy
- Oversee content creation, including prospectuses, website updates, and promotional materials
- Support senior leadership with communications and external engagement
- Ensure consistent and compelling messaging across all platforms
About You
We are looking for a proactive, creative, and data-driven professional who can combine strategic thinking with hands-on delivery. You will have:
- Experience in marketing, communications, recruitment, or outreach (education sector experience desirable but not essential)
- Strong digital marketing and social media skills
- Excellent written and verbal communication abilities
- Ability to manage multiple projects and deadlines effectively
- Confidence in analysing data to inform decision-making
- Strong interpersonal skills and the ability to build relationships with a wide range of stakeholders
- A passion for education and supporting young people’s futures
We Offer
- A supportive and collaborative working environment
- Opportunities for professional development and training
- A role with real impact on student opportunities and college growth
- Access to employee wellbeing and support services
- A diverse and inclusive college community
Marketing & Student Recruitment Lead. Job in London Education & Training Jobs employer: Principal Education
As a leading sixth form college in Kensington and Chelsea, we pride ourselves on fostering a supportive and collaborative work environment that empowers our staff to make a real impact on students' futures. With a strong commitment to professional development and a diverse community, we offer unique opportunities for growth and engagement in the education sector, making us an excellent employer for those passionate about shaping young lives.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Student Recruitment Lead. Job in London Education & Training Jobs
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Principal Education and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Principal Education are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Principal Education on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Principal Education. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Student Recruitment Lead. Job in London Education & Training Jobs
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Principal Education. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Principal Education:Show us that you’ve done your homework! In your application, briefly mention what you admire about Principal Education’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Principal Education
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Principal Education will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Principal Education, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
