At a Glance
- Tasks: Create and manage engaging digital content for social media and email marketing.
- Company: Join Princess Motor Yacht Sales, the world's largest dealer of luxury motor yachts.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Other info: This is an entry-level, full-time position based in Warwick.
- Why this job: Dive into the exciting marine leisure industry and unleash your creative potential.
- Qualifications: Previous experience in digital marketing and a passion for yachting are essential.
The predicted salary is between 28800 - 43200 £ per year.
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Princess Motor Yacht Sales is the world’s largest dealer and distributor of the Princess brand of luxury motor yachts from 39ft – 95ft. Alongside Argo Yachting, a dealer for Galeon Yachts, Pardo Yachts, Saxdor and Greenline Yachts, we are an expanding, fast-paced business, with a desire to take our digital marketing to the next level.
We are seeking a highly skilled digital marketing and content specialist who can help us bring the yacht ownership dream to life, through planning, creating and managing the content for our email, social media platforms, email marketing and other digital channels.
This is a hands-on role in which you will be responsible for building, creating and scheduling content across our key digital channels in order to drive engagement, and optimise customer lifecycle journeys.
You need a flair for writing and a desire to work within the exciting marine leisure environment, where you can stretch your creative wings.
With a strong work ethic, the successful candidate will be able demonstrate previous experience in creating fresh new content, have an understanding of search engine marketing, and be well versed in social media content creation and advertising. Most importantly, you will be highly analytical, with the ability to plan and measure digital marketing activity that will deliver results.
Reporting to the Group Marketing Manager, this role will suit someone who has a solid background in digital marketing an interest in yachts and yachting, and is ready to take the next step.
MAIN TASKS AND RESPONSIBILITIES
- Develop and implement an overall digital and social media content plan in line with business and departmental objectives.
- Using your creative skills, write, design, manage and deliver a weekly schedule of marketing emails, using your analytical skills to measure and improve open and click through rates.
- Plan and build automated journeys, such as welcome emails, follow-ups after purchase, and reactivation emails.
- Working with colleagues from around the business, curate, create, and manage high-quality, on-brand social media content tailored for different platforms (LinkedIn, Instagram, Facebook, X and Pinterest)
- Develop and manage a yearly content calendar which includes a mix of evergreen and campaign-driven content to support marketing and business objectives.
- Create visually engaging and impactful posts through the use of design and video content creation.
- Leverage industry news, manufacturer developments and product launches and competitor analysis to stay ahead in content innovation.
- Monitor and report on social performance, using your knowledge of social media algorithms to maximise user engagement.
- Actively engage with follows, respond to comments/messages and foster vibrant online community.
- Design and execute digital advertising campaigns focused on lead generation and customer acquisition.
- Support the Group Marketing Manager, and Marketing Executive in developing high quality creative content for the company’s website – in-line with SEO objectives.
- Report on results and ROI across all multi-channel marketing campaigns including (SEO, website, social media, email, adwords and banner campaigns).
- Evaluate the success of all digital marketing activities and make any necessary improvements, utilising tools such as Meta Business Suite and Google Analytics
- Consult with external agencies, designers and artwork providers as required.
Job applications with covering and letter and CV please to joanne.davies@princess.co.uk
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Maritime Transportation
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Digital Content Specialist in Warwick employer: Princess Motor Yacht Sales
At Princess Motor Yacht Sales, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of Southampton. Our commitment to employee growth is reflected in our comprehensive training programmes and supportive culture, ensuring that every team member can thrive while delivering outstanding service to our valued clients. Join us to be part of a passionate team dedicated to excellence in the marine industry, where your contributions truly make a difference.
Contact Details:
Princess Motor Yacht Sales Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Specialist in Warwick
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Princess Motor Yacht Sales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Princess Motor Yacht Sales are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Princess Motor Yacht Sales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Digital Content Specialist in Warwick
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Princess Motor Yacht Sales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Princess Motor Yacht Sales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Princess Motor Yacht Sales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Princess Motor Yacht Sales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Princess Motor Yacht Sales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Princess Motor Yacht Sales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
