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- Tasks: Create and manage engaging digital content for social media and email marketing.
- Company: Join Princess Motor Yacht Sales, the world's largest dealer of luxury motor yachts.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Dive into the exciting marine leisure industry and unleash your creative potential.
- Qualifications: Previous experience in digital marketing and a passion for yachting are essential.
- Other info: This is an entry-level, full-time position based in Warwick.
The predicted salary is between 28800 - 43200 £ per year.
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Join to apply for the Digital Content Specialist role at Princess Motor Yacht Sales
Princess Motor Yacht Sales is the world’s largest dealer and distributor of the Princess brand of luxury motor yachts from 39ft – 95ft. Alongside Argo Yachting, a dealer for Galeon Yachts, Pardo Yachts, Saxdor and Greenline Yachts, we are an expanding, fast-paced business, with a desire to take our digital marketing to the next level.
We are seeking a highly skilled digital marketing and content specialist who can help us bring the yacht ownership dream to life, through planning, creating and managing the content for our email, social media platforms, email marketing and other digital channels.
This is a hands-on role in which you will be responsible for building, creating and scheduling content across our key digital channels in order to drive engagement, and optimise customer lifecycle journeys.
You need a flair for writing and a desire to work within the exciting marine leisure environment, where you can stretch your creative wings.
With a strong work ethic, the successful candidate will be able demonstrate previous experience in creating fresh new content, have an understanding of search engine marketing, and be well versed in social media content creation and advertising. Most importantly, you will be highly analytical, with the ability to plan and measure digital marketing activity that will deliver results.
Reporting to the Group Marketing Manager, this role will suit someone who has a solid background in digital marketing an interest in yachts and yachting, and is ready to take the next step.
MAIN TASKS AND RESPONSIBILITIES
- Develop and implement an overall digital and social media content plan in line with business and departmental objectives.
- Using your creative skills, write, design, manage and deliver a weekly schedule of marketing emails, using your analytical skills to measure and improve open and click through rates.
- Plan and build automated journeys, such as welcome emails, follow-ups after purchase, and reactivation emails.
- Working with colleagues from around the business, curate, create, and manage high-quality, on-brand social media content tailored for different platforms (LinkedIn, Instagram, Facebook, X and Pinterest)
- Develop and manage a yearly content calendar which includes a mix of evergreen and campaign-driven content to support marketing and business objectives.
- Create visually engaging and impactful posts through the use of design and video content creation.
- Leverage industry news, manufacturer developments and product launches and competitor analysis to stay ahead in content innovation.
- Monitor and report on social performance, using your knowledge of social media algorithms to maximise user engagement.
- Actively engage with follows, respond to comments/messages and foster vibrant online community.
- Design and execute digital advertising campaigns focused on lead generation and customer acquisition.
- Support the Group Marketing Manager, and Marketing Executive in developing high quality creative content for the company’s website – in-line with SEO objectives.
- Report on results and ROI across all multi-channel marketing campaigns including (SEO, website, social media, email, adwords and banner campaigns).
- Evaluate the success of all digital marketing activities and make any necessary improvements, utilising tools such as Meta Business Suite and Google Analytics
- Consult with external agencies, designers and artwork providers as required.
Job applications with covering and letter and CV please to joanne.davies@princess.co.uk
Seniority level
-
Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
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Industries
Maritime Transportation
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Digital Content Specialist employer: Princess Motor Yacht Sales
Contact Detail:
Princess Motor Yacht Sales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Content Specialist
✨Tip Number 1
Familiarise yourself with the luxury yacht market and the specific brands Princess Motor Yacht Sales represents. Understanding their products and target audience will help you tailor your conversations and demonstrate genuine interest during interviews.
✨Tip Number 2
Showcase your digital marketing skills by creating a mock content calendar or sample social media posts relevant to the yachting industry. This hands-on demonstration of your creativity and strategic thinking can set you apart from other candidates.
✨Tip Number 3
Engage with Princess Motor Yacht Sales on their social media platforms. Comment on their posts, share relevant content, and show your enthusiasm for their brand. This not only builds rapport but also demonstrates your proactive approach to digital engagement.
✨Tip Number 4
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data to improve digital marketing campaigns in the past, as this role requires a strong focus on measuring success and optimising strategies.
We think you need these skills to ace Digital Content Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and content creation. Focus on any previous roles where you've developed content for social media, email marketing, or other digital channels.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the marine leisure industry and how your skills align with the responsibilities outlined in the job description. Mention specific examples of your work that demonstrate your creativity and analytical abilities.
Showcase Your Writing Skills: Since the role requires a flair for writing, consider including samples of your previous content work. This could be links to social media posts, blog articles, or marketing emails that you've created.
Highlight Analytical Experience: Emphasise any experience you have with measuring digital marketing success. Mention tools like Google Analytics or Meta Business Suite that you've used to track performance and optimise campaigns.
How to prepare for a job interview at Princess Motor Yacht Sales
✨Showcase Your Creativity
As a Digital Content Specialist, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging content. Bring along a portfolio or links to your best projects to demonstrate your flair for writing and design.
✨Understand the Marine Industry
Familiarise yourself with the yacht industry and current trends. Being knowledgeable about yachts and yachting will not only impress your interviewers but also show your genuine interest in the role and the company.
✨Be Data-Driven
Since the role requires analytical skills, be ready to discuss how you've used data to measure the success of your content. Prepare to share specific metrics from past campaigns, such as open rates and engagement statistics, to illustrate your impact.
✨Prepare for Social Media Questions
Expect questions about social media strategies and algorithms. Brush up on the latest trends and best practices for platforms like Instagram, Facebook, and LinkedIn. Be prepared to discuss how you would tailor content for different audiences across these channels.