At a Glance
- Tasks: Drive brand growth through innovative marketing strategies and manage exciting projects.
- Company: Join Princes, a leading food and drink manufacturer with a commitment to sustainability.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and learning opportunities.
- Other info: Collaborative environment with great career development and flexible working options.
- Why this job: Be part of a dynamic team making a real impact in the consumer goods industry.
- Qualifications: 1-3 years in marketing, strong project management, and excellent communication skills.
The predicted salary is between 51750 - 63250 £ per year.
About Princes The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius.
Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day.
None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
Role Description
We are looking for an experienced Brand Marketing Manager to join our talented Marketing team.
The successful candidate will support the delivery of brand growth by executing best-in-class marketing plans, driving innovation projects, and managing day-to-day brand activity.
This role will play a key part in delivering consumer-focused initiatives, supporting product development, and ensuring strong in-market execution across the Princes portfolio.
This role is based in office four days a week (Mon-Thurs) and one day working from home (Friday).
The successful candidate is required to travel to our Leeds office twice per month.
Key Responsibilities
- Brand & Marketing Strategy
- Support the development and execution of brand growth strategies aligned to overall business objectives
- Assist in the creation and delivery of consumer communication plans, including briefing and managing agencies
- Manage day-to-day brand activity, including campaign execution and performance tracking
- Analyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvements
- Act as a brand guardian, ensuring consistency across all touchpoints
- Innovation, NPD & EPD
- Support the end-to-end delivery of NPD (New Product Development) and EPD (Existing Product Development) projects
- Work cross-functionally to ensure projects are delivered on time, within budget, and meet commercial objectives
- Assist in identifying innovation opportunities based on consumer trends and category insights
- Coordinate packaging development with internal teams and external partners (design agencies, repro, printers)
- Support product quality and continuous improvement initiatives in partnership with technical and quality teams
- Brand & Portfolio Management
- Take ownership of selected brands or segments within the Princes portfolio
- Monitor brand performance and recommend actions to drive growth
- Support portfolio optimisation through analysis of sales, margin, and consumer trends
- Contribute to wider brand planning and team initiatives
- Financial & Performance Management
- Support delivery of key KPIs including revenue, market share, and profitability targets
- Assist in managing the brand marketing budget and tracking spend
- Analyse and report on brand performance, identifying risks and opportunities
- Provide regular updates and insights to internal stakeholders
- Cross-Functional Collaboration
- Build strong relationships with internal stakeholders and external partners
- Support the delivery of customer-facing initiatives and presentations where required
- Reporting & Communication
- Provide regular updates to line manager on key projects and performance
- Prepare reports and presentations for internal meetings
- Maintain strong communication across all relevant team
- Role Requirements
- Key Characteristics
- Proactive, self-starter with a strong desire to learn and develop
- Previous experience in a marketing or brand role (typically 1–3 years)
- Strong project management skills with the ability to manage multiple priorities
- High attention to detail and strong organisational skills
- Commercially aware with an analytical mindset
- Confident communicator with the ability to influence and build relationships
- Team player with a collaborative approach
- Good presentation skills
- Strong IT skills (e. g., Power Point, Excel)
Experience
- FMCG or consumer goods experience preferred
- Experience working on NPD or campaign execution
- Exposure to agency management and cross-functional working
Benefits
- 25 Days Annual Leave plus Your Birthday Off
- 14.5% Pension - 5% Employee Opt In / 9.5% Employer
- Enhanced Family Friendly & Carers Policies
- Life Assurance Cover
- Private Medical Insurance
- Critical Illness Cover
- Learning and Development Opportunities
At Princes we are committed to making all stages of our recruitment process accessible to all candidates (including application).
Please let us know as soon as possible of any additional support or reasonable adjustments you require through the recruitment process by emailing Recruitment@princes. co. uk
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Brand Marketing Manager in Liverpool employer: PRINCES
PRINCES in Long Sutton is an excellent employer that values its employees by fostering a supportive work culture and offering flexible working hours. With a strong focus on employee growth, the company provides numerous benefits such as 25 days of annual leave and a substantial pension plan, making it an attractive place for HR professionals looking to make a meaningful impact in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager in Liverpool
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PRINCES and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PRINCES are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PRINCES on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PRINCES. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager in Liverpool
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PRINCES. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PRINCES:Show us that you’ve done your homework! In your application, briefly mention what you admire about PRINCES’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PRINCES
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PRINCES will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PRINCES, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
