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For Companies At a Glance
- Tasks: Lead Napolina's digital marketing, manage social media, and drive brand performance.
- Company: Princes Limited is a leading food manufacturer with a diverse range of products enjoyed globally.
- Benefits: Enjoy 25 days annual leave, hybrid working, private medical insurance, and learning opportunities.
- Why this job: Join a dynamic team, innovate in brand marketing, and make a real impact on consumer choices.
- Qualifications: Strong brand marketing experience, creative mindset, and excellent communication skills required.
- Other info: This role offers a chance to work with a well-known brand and develop your career.
The predicted salary is between 30000 - 42000 £ per year.
Join to apply for the Brand Marketing Manager role at Princes Limited
Join to apply for the Brand Marketing Manager role at Princes Limited
Vacancy Name Brand Marketing Manager
Employment Type Permanent
Country United Kingdom
Location Liverpool
Business Area Commercial
Workplace Type Hybrid
About Princes The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.
Role Description
This role is part of a three-person team that manages the Napolina brand.
Purpose of the Role:
- Lead Napolina social and digital platforms.
- Full ownership for Napolina pasta including long-term strategic planning, short term performance management, instore and on pack artwork and innovation.
- Support the in the delivery of broader portfolio brand initiatives.
Key Responsibilities:
Digital Marketing:
- Manage our Napolina website. Including making content updates, SEO updates and managing our PPC campaigns.
- Create and lead our social media strategy including Instagram, Tik Tok and You Tube.
- Manage both paid and organic content and campaigns.
- Manage social media and content agencies.
- Manage all digital marketing spend including monthly reporting.
- Deliver digital KPIs and evaluations
Strategic Planning:
- Use data and insight to continuously evolve the core consumer question for Napolina Pasta
- Ensure the strategic plan is aligned to deliver targeted brand share, brand health and financial targets as per agreed budget.
- Support the Brand Strategic Planning Process aligned to the overarching Group Business Plan process
- Monitor key metrics and brand health
Commercial:
- Lead presentations to retail customers
- Monitor Napolina Pasta performance and report monthly using Kantar and Circana data.
- Improve brand performance through identifying new shoppers and more occasions, more often to consume our products
- Understand key profit drivers and factor these into strategic brand plans
Product Development:
- Direct Napolina Pasta Innovation pipeline
- Lead Branded NPD and EPD product requirements
- Support Innov8 with brand expertise and future brand stretch potential
Role Requirements
Knowledge, Skills & Experience:
- The job holder will have strong experience across brand marketing with proven success of developing and growing brands
- A proven team collaborator.
- Competent understanding of business awareness.
- Strong communicating and influencing skills.
- Creative and innovative background.
- Strong with planning and organising.
Benefits:
- 25 Days Annual Leave plus Birthday Off
- 14.5% Pension – 5% Employee Opt In / 9.5% Employer
- Hybrid & Flexible Working – 4 Days in Office / 1 Day WFH
- Flexible Holiday Option – Buy 5 Additional Days
- Enhanced Family Friendly & Carers Policies
- Life Assurance Cover
- Private Medical Insurance
- Critical Illness Cover
- Learning & Development Opportunities
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Food and Beverage Services
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Napolina Marketing Brand Manager employer: Princes Limited
Contact Detail:
Princes Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Napolina Marketing Brand Manager
✨Tip Number 1
Familiarise yourself with the Napolina brand and its products. Understanding their unique selling points and current marketing strategies will help you demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Showcase your digital marketing skills by creating a mock social media campaign for Napolina. This will not only highlight your creativity but also your understanding of the brand's target audience and how to engage them effectively.
✨Tip Number 3
Network with professionals in the food and beverage industry, especially those who have experience in brand management. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and consumer behaviour. Being knowledgeable about current market dynamics will allow you to speak confidently about how you can contribute to Napolina's growth.
We think you need these skills to ace Napolina Marketing Brand Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements for the Brand Marketing Manager position. Tailor your application to highlight relevant experiences that align with these aspects.
Showcase Your Experience: Emphasise your previous experience in brand marketing, particularly any successes in digital marketing, social media strategy, and product development. Use specific examples to demonstrate your impact in past roles.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you are passionate about the Napolina brand and how your skills can contribute to its growth. Make it personal and engaging.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Princes Limited
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Napolina and its product range. Understand their brand values, target audience, and recent marketing campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Digital Marketing Skills
Since the role involves managing digital platforms, be prepared to discuss your experience with SEO, PPC, and social media strategies. Bring examples of successful campaigns you've led, and be ready to explain how you measure success through KPIs.
✨Prepare for Strategic Discussions
The interview may involve discussions about strategic planning and brand performance. Brush up on how to use data and insights to inform marketing decisions. Be ready to share your thoughts on how to improve brand performance and attract new customers.
✨Demonstrate Team Collaboration
As a team player, it's important to highlight your collaboration skills. Prepare examples of how you've worked effectively in teams, especially in cross-functional settings. Emphasise your ability to communicate and influence others to achieve common goals.
