Brand Marketing Manager

Vacancy NameBrand Marketing Manager Employment TypePermanent CountryUnited Kingdom LocationLiverpool Business AreaCommercial Workplace TypeHybrid About PrincesThe Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business. Role DescriptionWe are looking for an experienced Brand Marketing Manager to join our talented Marketing team.The successful candidate will support the delivery of brand growth by executing best-in-class marketing plans, driving innovation projects, and managing day-to-day brand activity. This role will play a key part in delivering consumer-focused initiatives, supporting product development, and ensuring strong in-market execution across the Princes portfolio.This role is based in office four days a week (Mon-Thurs) and one day working from home (Friday). The successful candidate is required to travel to our Leeds office twice per month.Key ResponsibilitiesBrand & Marketing StrategySupport the development and execution of brand growth strategies aligned to overall business objectivesAssist in the creation and delivery of consumer communication plans, including briefing and managing agenciesManage day-to-day brand activity, including campaign execution and performance trackingAnalyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvementsAct as a brand guardian, ensuring consistency across all touchpointsInnovation, NPD & EPDSupport the end-to-end delivery of NPD (New Product Development) and EPD (Existing Product Development) projectsWork cross-functionally to ensure projects are delivered on time, within budget, and meet commercial objectivesAssist in identifying innovation opportunities based on consumer trends and category insightsCoordinate packaging development with internal teams and external partners (design agencies, repro, printers)Support product quality and continuous improvement initiatives in partnership with technical and quality teamsBrand & Portfolio ManagementTake ownership of selected brands or segments within the Princes portfolioMonitor brand performance and recommend actions to drive growthSupport portfolio optimisation through analysis of sales, margin, and consumer trendsContribute to wider brand planning and team initiativesFinancial & Performance ManagementSupport delivery of key KPIs including revenue, market share, and profitability targetsAssist in managing the brand marketing budget and tracking spendAnalyse and report on brand performance, identifying risks and opportunitiesProvide regular updates and insights to internal stakeholdersCross-Functional CollaborationBuild strong relationships with internal stakeholders and external partnersSupport the delivery of customer-facing initiatives and presentations where requiredReporting & CommunicationProvide regular updates to line manager on key projects and performancePrepare reports and presentations for internal meetingsMaintain strong communication across all relevant team Role RequirementsKey Characteristics Proactive, self-starter with a strong desire to learn and developPrevious experience in a marketing or brand role (typically 1–3 years)Strong project management skills with the ability to manage multiple prioritiesHigh attention to detail and strong organisational skillsCommercially aware with an analytical mindsetConfident communicator with the ability to influence and build relationshipsTeam player with a collaborative approachGood presentation skillsStrong IT skills (e.g., PowerPoint, Excel)ExperienceFMCG or consumer goods experience preferredExperience working on NPD or campaign executionExposure to agency management and cross-functional workingBenefits25 Days Annual Leave plus Your Birthday Off14.5% Pension - 5% Employee Opt In / 9.5% EmployerEnhanced Family Friendly & Carers PoliciesLife Assurance CoverPrivate Medical InsuranceCritical Illness CoverLearning and Development Opportunities #LI-RK1#LI-Hybrid