At a Glance
- Tasks: Drive brand growth through innovative marketing plans and manage exciting projects.
- Company: Join a dynamic team at a leading FMCG company in Liverpool City Centre.
- Benefits: Enjoy 25 days annual leave, private medical insurance, and a generous pension scheme.
- Other info: Hybrid work environment with great learning and development opportunities.
- Why this job: Make a real impact on brand strategies and consumer-focused initiatives.
- Qualifications: 1-3 years in marketing, strong project management, and excellent communication skills.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for a Marketing Executive / Brand Marketing Manager to join us at our Head Office based in Liverpool City Centre! You will support the delivery of brand growth by executing best‑in‑class marketing plans, driving innovation projects, and managing day‑to‑day brand activity. This role will play a key part in delivering consumer‑focused initiatives, supporting product development, and ensuring strong in‑market execution across the Princes portfolio.
Key Responsibilities
- Brand & Marketing Strategy
- Support the development and execution of brand growth strategies aligned to overall business objectives.
- Assist in the creation and delivery of consumer communication plans, including briefing and managing agencies.
- Manage day‑to‑day brand activity, including campaign execution and performance tracking.
- Analyse market data, consumer insights, and campaign effectiveness to identify opportunities and improvements.
- Act as a brand guardian, ensuring consistency across all touchpoints.
- Innovation, NPD & EPD
- Support the end‑to‑end delivery of NPD (New Product Development) and EPD (Existing Product Development) projects.
- Work cross‑functionally to ensure projects are delivered on time, within budget, and meet commercial objectives.
- Assist in identifying innovation opportunities based on consumer trends and category insights.
- Coordinate packaging development with internal teams and external partners (design agencies, repro, printers).
- Support product quality and continuous improvement initiatives in partnership with technical and quality teams.
- Brand & Portfolio Management
- Take ownership of selected brands or segments within the Princes portfolio.
- Monitor brand performance and recommend actions to drive growth.
- Support portfolio optimisation through analysis of sales, margin, and consumer trends.
- Contribute to wider brand planning and team initiatives.
- Financial & Performance Management
- Support delivery of key KPIs including revenue, market share, and profitability targets.
- Assist in managing the brand marketing budget and tracking spend.
- Analyse and report on brand performance, identifying risks and opportunities.
- Provide regular updates and insights to internal stakeholders.
- Cross‑Functional Collaboration
- Build strong relationships with internal stakeholders and external partners.
- Support the delivery of customer‑facing initiatives and presentations where required.
- Reporting & Communication
- Provide regular updates to line manager on key projects and performance.
- Prepare reports and presentations for internal meetings.
- Maintain strong communication across all relevant teams.
Role Requirements
- Proactive, self‑starter with a strong desire to learn and develop.
- Previous experience in a marketing or brand role (typically 1–3 years).
- Strong project management skills with the ability to manage multiple priorities.
- High attention to detail and strong organisational skills.
- Commercially aware with an analytical mindset.
- Confident communicator with the ability to influence and build relationships.
- Team player with a collaborative approach.
- Good presentation skills.
- Strong IT skills (e.g., PowerPoint, Excel).
Experience
- FMCG or consumer goods experience preferred.
- Experience working on NPD or campaign execution.
- Exposure to agency management and cross‑functional working.
Benefits
- 25 Days Annual Leave plus Your Birthday Off.
- 14.5% Pension – 5% Employee Opt In / 9.5% Employer.
- Enhanced Family Friendly & Carers Policies.
- Life Assurance Cover.
- Private Medical Insurance.
- Critical Illness Cover.
- Learning and Development Opportunities.
Location: Liverpool
Workplace Type: Hybrid
Country: United Kingdom
Business Area: Operations
Marketing Executive in Liverpool employer: Princes Group
Join our dynamic team at Princes in the heart of Liverpool City Centre, where we prioritise employee growth and a collaborative work culture. As a Marketing Executive, you'll benefit from a comprehensive package including 25 days of annual leave, a generous pension scheme, and opportunities for professional development, all while contributing to innovative brand strategies that make a real impact in the consumer goods sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand strategy and be ready to discuss how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Marketing Executive. A confident and concise introduction can make a great first impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Marketing Executive in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Executive role. Highlight relevant experience in brand marketing, project management, and any consumer insights you've worked with. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our brand growth. Be sure to mention specific projects or achievements that showcase your skills.
Showcase Your Analytical Skills:Since we value data-driven decisions, make sure to highlight any experience you have with analysing market data or campaign effectiveness. We love candidates who can spot opportunities for improvement based on insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role right there!
How to prepare for a job interview at Princes Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the Princes brand and its portfolio. Understand their products, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've managed multiple marketing projects in the past. Highlight your organisational skills and ability to meet deadlines, as these are crucial for the role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Prepare for Data-Driven Discussions
Since the role involves analysing market data and campaign effectiveness, brush up on your analytical skills. Be prepared to discuss how you've used data to inform marketing strategies or improve campaign performance in previous roles.
✨Practice Your Presentation Skills
As a Marketing Executive, you'll need to communicate ideas clearly and persuasively. Prepare a short presentation on a marketing topic relevant to Princes, and practice delivering it confidently. This will showcase your communication skills and give you an edge in the interview.
