At a Glance
- Tasks: Lead the shopper marketing strategy and shape future growth initiatives.
- Company: Join Princes, a leading FMCG company with a commitment to sustainability.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health benefits.
- Other info: Be part of a dynamic team with opportunities for personal and professional growth.
- Why this job: Make a significant impact on shopper marketing and drive brand success.
- Qualifications: Proven experience in senior shopper marketing and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
- Head of Shopper Marketing – 12 Month Fixed Term Contract
- Location
- Liverpool, United Kingdom
Role Overview
The Head of Shopper Marketing is responsible for delivering the shopper marketing strategy through 2027, shaping the future direction of shopper strategy beyond this horizon, and providing senior leadership and governance across shopper marketing.
The role ensures shopper thinking is embedded in joint business plans, brand execution and category strategy.
Key Responsibilities
- Strategy & Governance
- Deliver the Shopper Marketing strategy aligned to brand, category and customer priorities
- Shape future shopper strategies to support growth beyond 2027
- Own the shopper lens within Joint Business Planning (JBP)
- Sign off the annual shopper marketing calendar and budget allocation
- Set clear governance, principles and KPI frameworks
- Lead ROI and effectiveness reviews of major activations
- Retail & Agency Partnership
- Act as senior Shopper Marketing partner to key retail customers
- Build strong, collaborative relationships with external agencies, setting clear briefs and success measures
- Sign off all major activations, agency briefs and post‑campaign evaluations
- Represent Shopper Marketing in Brand Days and customer forums
- Leadership & Stakeholder Engagement
- Lead engagement with senior stakeholders across Sales, Brand, Category and the Leadership Team
- Mentor and develop a shopper marketing team of 3, building capability and consistency
- Brand & Customer Interface
- Lead shopper marketing input into Brand Days and key customer discussions
- Support Brand teams with shopper‑led insight and execution guidance
- Role Requirements
Skills & Experience
- Senior Shopper Marketing, Commercial or Category leadership experience within FMCG
- Strong understanding of shopper behaviour, retail dynamics and customer planning
- Proven ability to influence at senior stakeholder and customer level
- Experience setting strategy, governance and measurement frameworks
- Commercially minded, with a focus on effectiveness and ROI
- Confident people leader with a passion for capability building
- Scope & Impact
- Senior leadership role with enterprise‑level influence
- Ownership of a significant shopper marketing budget
- Key role in driving the effectiveness and credibility of shopper investment
- High visibility with internal leadership and retail partners
- Success Measures
- Successful delivery of the 2027 Shopper Marketing strategy
- Clear, credible direction established for future shopper strategy
- Strong senior stakeholder and customer confidence
- Improved effectiveness and ROI of shopper activity
- Elevated shopper capability across Brand, Sales and Category teams
Benefits
- Cash car allowance
- 25 days annual leave plus birthday off
- 14.5% pension – 5% employee opt‑in / 9.5% employer
- Hybrid and flexible working – 4 days in office / 1 day WFH
- Flexible holiday option – buy 5 additional days
- Enhanced family‑friendly & carers policies
- Life assurance cover
- Private medical insurance
- Critical illness cover
- Learning and development opportunities
- About Princes
The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius.
Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day.
The company strives to be an employer of choice, where colleagues are proud to represent the business.
#J-18808-Ljbffr
StudySmarter Expert Advice🤫
We think this is how you could land Head of Shopper Marketing (Interim) in Liverpool
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Shopper Marketing (Interim) in Liverpool
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Princes Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Princes Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Princes Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Princes Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Princes Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Princes Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Princes Group, so think on your feet and don't hesitate to showcase your creativity!
