We run paid search for businesses that know what a customer is worth to them. Our free PPC landing page checker exists because so many accounts we audit have tracking that does not work, and the first job on every account we take on is to fix that.
You will own accounts from the keyword research through to the monthly report, working with the developers who build the landing pages and the analyst who checks the numbers.
What you will be doing
- Plan, build and run Google Ads and Microsoft Ads campaigns across search, shopping and Performance Max.
- Set up and check conversion tracking, consent mode and offline conversion imports.
- Write ad copy that matches the landing page, and brief the page changes the account needs.
- Report monthly in terms a business owner uses: cost per lead, cost per sale, return.
- Audit prospective clients' accounts and write up what you find.
What you will need
- At least five years of commercial work in this field that you can show us. We promise clients that everyone on their project has that, so it is not negotiable.
- Accounts you have run yourself, with the results, in search and shopping.
- Working knowledge of GA4, Google Tag Manager and consent mode.
- Comfort with a spreadsheet and with explaining one.
Useful, not required
- Google Vehicle Ads or other motor trade paid media.
- Experience of Microsoft Advertising beyond an import from Google.
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