An agency that sells marketing has to be seen to do its own. Ours runs on a blog that publishes several times a week, a newsletter, a set of free tools, four location bases and a long list of pages that each have to earn their place. Someone has to run that as a programme, not a hobby.
You will own the calendar, the syndication, the newsletter, the social accounts and the reporting, and you will work with the writers, the SEO team and the managing director on what to say next.
What you will be doing
- Run the publishing calendar for the blog, the newsletter and social, and keep it to time.
- Syndicate and promote what we publish, and track what each piece brought in.
- Look after the free tools as products: what people use, what they ask for, what to build next.
- Report monthly on traffic, enquiries and the source of each.
- Keep the website's own pages current, with the writers and developers.
What you will need
- Marketing you ran for a business or a brand, with the measurement to show what it did.
- Comfort with GA4, Search Console and a CRM.
- Plain writing and a good eye for what is not worth publishing.
- The organisation to run a calendar other people depend on.
Useful, not required
- Email marketing platforms and deliverability basics.
- Experience marketing a B2B service.
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