Our client is a fast-growing, VC-backed AI scale-up that builds AI agents for enterprise customer support. The platform does more than answer questions. Its AI agents carry out real actions inside a customer’s own systems, such as processing refunds and returns or updating accounts, and they resolve most requests end-to-end. Anything they can’t resolve is passed to a human with full context.
The Role
As one of the first BDRs covering UKI, the Nordics and Benelux, you’ll work directly with the regional leadership and Account Executives to build pipeline from the ground up. You’ll help decide how the company enters each market: which accounts to target, what messaging works and which channels to use. This is a ground-floor role in a founder-led sales culture, with a lot of autonomy and direct access to leadership.
Key Responsibilities
- Own top-of-funnel pipeline generation by researching, identifying and engaging high-value mid-market and enterprise prospects
- Make a high volume of outbound calls daily, alongside email and LinkedIn outreach
- Write highly personalised, signal-driven outreach that lands with C-level and VP decision-makers
- Build and nurture relationships with senior stakeholders to open strategic opportunities
- Work with AEs and leadership on outreach strategies for each target industry and persona
- Keep testing and improving messaging to raise response rates and meeting-to-opportunity conversion
- Help build the sales development playbook as the team scales
Requirements
- 2+ years of experience in B2B SaaS sales or sales development, including at least 12 months in an SDR/BDR role
- Strong confidence in cold and warm calling, with a track record of turning calls into qualified meetings
- Consistently meeting or exceeding activity and pipeline targets
- A consultative communication style that adapts to each prospect’s challenges and goals
- Comfortable with modern sales technology and AI tools
- Curiosity about fast-moving industries and new technology
Nice to Have
- Experience at an AI, CX or customer support technology company
- Experience selling to CxOs within mid-market or enterprise organisations
- A second European language, such as Dutch or a Nordic language
What’s on Offer
- Competitive base salary plus OTE with accelerators
- A clear path to promotion as the team grows
- Fully remote working
- An early seat in a founder-led team, working directly with leadership
Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. We encourage underrepresented talent to apply to all our roles & support accessibility needs
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Senior Business Development Representative employer: Primis
Join a dynamic and rapidly growing IT Managed Services Provider in London, where you'll be part of a close-knit team dedicated to fostering genuine client partnerships. With competitive salaries, hybrid working options, and a strong focus on employee growth and well-being, this company offers an environment where your contributions directly impact success. Embrace the opportunity to work with cutting-edge technology in a supportive culture that values innovation and collaboration.
