At a Glance
- Tasks: Drive new business acquisition and shape the company's sales strategy from the ground up.
- Company: Exciting seed-stage MarTech startup in London with a focus on performance marketing.
- Benefits: Equity opportunities, uncapped earnings, and the chance to make a real impact.
- Other info: Join a dynamic team with a vision for market leadership in AI-driven ad measurement.
- Why this job: Be a founding member and help define a category-leading enterprise revenue engine.
- Qualifications: Experience in upper mid-market or enterprise SaaS sales and navigating complex deals.
The predicted salary is between 36000 - 60000 £ per year.
We’re hiring a Founding Enterprise Account Executive (New Business) to join an ambitious, seed-stage MarTech startup based in London. This is a rare opportunity to become the first senior commercial hire, owning new logo revenue and helping define the company’s enterprise go-to-market motion from the ground up. If you’re an entrepreneurial seller who wants meaningful ownership, uncapped upside, and the chance to build something category-defining, this could be your role.
About the company:
This business is a truth-first ad measurement and performance optimisation platform built for performance marketers who need attribution they can trust and act on. The platform connects ad platform APIs with first-party user journey and conversion tracking to create a deduplicated, transparent view of what’s actually driving conversions, not what platforms over-claim. The company is 18 months old, has raised pre-seed funding, and is preparing for a seed round. They are already working with impressive early-stage logos across financial services (including global trading platforms and crypto exchanges), ecommerce, and telco. Measurement and performance optimisation is an evergreen, global problem now being reshaped by AI and the founders are building toward market leadership.
About the role:
As the Founding Enterprise AE, you will:
- Own new logo acquisition across the UK (with international expansion to follow)
- Run full upper mid-market to enterprise sales cycles from discovery to close
- Navigate multi-stakeholder buying groups (Marketing, Growth, Data, Finance)
- Build pipeline across outbound, inbound and partner channels
- Help define ICP, sales playbooks and close plans
- Shape pricing, packaging and overall commercial strategy
This is more than a closing role; it’s a chance to build and prove the enterprise revenue engine alongside the founder.
What we’re looking for:
- Experience running full-cycle upper mid-market or enterprise SaaS sales
- Proven ability to close new logo business
- Confidence navigating complex, multi-stakeholder deals
- Comfortable operating in early-stage, high-ambiguity environments
- Entrepreneurial mindset - someone who sees this as a partnership opportunity, not just a job
- Excited by equity, ownership, and building toward a meaningful exit
Must have experience selling or working with:
- Multi-touch attribution
- Marketing performance analytics
- Revenue / ROI measurement platforms
- Customer journey analytics
Founding Account Executive employer: Primis
At Primis, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters innovation and collaboration. Our London office provides unique opportunities for professional growth, with a focus on employee development and a commitment to maintaining a healthy work-life balance. Join us to be part of a forward-thinking team where your contributions will directly influence our data governance strategies and the overall success of the organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Founding Account Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the MarTech space. Attend industry events, join relevant online communities, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews by doing your homework. Research the company’s products, their competitors, and the latest trends in performance marketing. This will not only help you stand out but also show that you’re genuinely interested in being part of their journey.
✨Tip Number 3
Practice your pitch! As a Founding Account Executive, you’ll need to sell yourself just as much as you’ll sell the product. Role-play common interview questions with a friend or in front of a mirror to build your confidence and refine your delivery.
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections and finding the right fit. By applying directly, you’ll ensure your application gets the attention it deserves, and you’ll be one step closer to joining our exciting journey in reshaping the MarTech landscape.
We think you need these skills to ace Founding Account Executive
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:We want to see your entrepreneurial mindset shine through in your application. Share examples of how you've navigated complex sales cycles or tackled challenges in previous roles. This is your chance to show us that you’re not just looking for a job, but a partnership opportunity!
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with upper mid-market or enterprise SaaS sales. We’re keen on seeing how your background aligns with our mission and the specific skills we’re looking for, so don’t hold back!
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate straightforward communication, so make sure your key achievements and experiences stand out. Use bullet points if it helps to make your application more readable!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Primis
✨Know Your Stuff
Make sure you understand the company's platform and how it fits into the MarTech landscape. Familiarise yourself with multi-touch attribution, marketing performance analytics, and customer journey analytics. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Entrepreneurial Spirit
Since this is a seed-stage startup, they’re looking for someone who can thrive in ambiguity. Prepare examples from your past where you've taken initiative or built something from scratch. Highlight your ability to navigate complex sales cycles and how you’ve successfully closed new logo business.
✨Prepare for Stakeholder Navigation
You’ll be dealing with various stakeholders across different departments. Think about how you would approach conversations with Marketing, Growth, Data, and Finance teams. Prepare to discuss strategies for building relationships and influencing decisions within these groups.
✨Define Your Vision
Be ready to share your thoughts on what a successful go-to-market strategy looks like for this company. Discuss how you would shape pricing, packaging, and overall commercial strategy. This shows that you’re not just thinking about your role but also about the company’s future.
