Director, Marketing

The Director of Marketing owns the strategy and execution of marketing programs that directly drive revenue growth — with a primary 2026 mandate to accelerate New from Existing (NFE) account expansion, supported by targeted New from New (NFN) pipeline generation. Reporting to the Chief Commercial Officer, the Director will build and lead a small, high‑impact team of specialists across Product Marketing, Demand Generation, and Events — based across Atlanta and London. The role serves as a strategic partner to Sales and Product, aligning messaging, content, campaigns, and enablement to commercial outcomes. The Director sets the tone for the Marketing function's culture, operating model, and brand presence as PrimeRevenue scales.

Responsibilities

• Develop and own the NFE marketing strategy: account‑based campaigns, customer lifecycle programs, and retention/expansion plays targeting existing buyer and supplier accounts.
• Build NFN demand generation programs to support new‑logo pipeline creation in priority segments.
• Define, track, and report on marketing KPIs tied directly to pipeline contribution, opportunity influence, and revenue outcomes.
• Recruit, onboard, and develop a team of 3 Junior Marketing Managers / Specialists across: Product Marketing, Demand Generation, and Events.
• Provide structured mentorship; establish development frameworks appropriate for early‑career team members.
• Manage a distributed Atlanta/London team, establishing clear communication norms, planning cadences, and accountability structures.
• Partner with Sales leadership to design account‑based plays, sales enablement materials, and pipeline acceleration programs.
• Collaborate with the Product team to develop and execute product marketing strategy: positioning, messaging, launch support, and competitive intelligence.
• Serve as the marketing voice in commercial and product planning forums.

Brand, Content & Events

• Oversee brand consistency across all external‑facing channels and materials.
• Drive content strategy and editorial calendar aligned to buyer journey and segment needs.
• Manage the events programme (industry, client, and partner events) with direct oversight from the Events specialist.

Qualifications

• 7+ years in B2B marketing, with meaningful experience in fintech, SaaS, financial services, supply chain finance, or a complex enterprise solutions environment.
• Demonstrated success in account‑based marketing, customer marketing, or lifecycle/expansion programs — directly tied to revenue outcomes.
• Experience building and leading small, high‑performing teams including early‑career talent.
• Strong commercial fluency: comfortable with pipeline metrics, revenue attribution, and marketing ROI reporting.
• Proven ability to operate as a strategic partner to Sales and Product in a fast‑paced, collaborative environment.
• Experience managing distributed, cross‑geography teams or programs (US + EMEA preferred).

Preferred

• Hands‑on experience with demand generation platforms (e.g. HubSpot, Marketo, Salesforce Marketing Cloud) and CRM‑integrated campaign management.
• Background in product marketing within a platform or multi‑product B2B context.
• Experience hiring and developing junior/associate‑level marketing talent.
• Bachelor's degree in Marketing, Business, Communications, or related field; graduate degree desirable.