Sales Enablement Manager

Primer is the world’s first unified payment infrastructure, founded by former leaders of Braintree and PayPal. We unify fragmented payment and finance systems into a single, intelligent platform, automating the entire payments lifecycle from acceptance and orchestration to reconciliation, FX, and financial operations. Trusted by leading merchants worldwide, we give finance, payments, and engineering teams the tools to move faster, reduce complexity, and unlock growth.

What will you be doing?

• Own end-to-end GTM enablement across the full funnel.
• Define and drive enablement across BDR, Sales, Solutions Engineering, and Customer Success, ensuring consistency in messaging, qualification (e.g. MEDDPICC), process, and merchant experience from first touch to expansion.
• Build a scalable global enablement engine.
• Design onboarding, certification, and continuous learning programs tailored by role and region, reducing ramp time and improving productivity across global teams.
• Operationalize GTM excellence.
• Identify friction points across qualification, handoffs, deal execution, and expansion, then implement scalable processes that improve pipeline quality, conversion, velocity, and retention.
• Own GTM content and narrative consistency.
• Partner with Product Marketing to translate complex product capabilities into clear value propositions, playbooks, battlecards, vertical use cases, and objection-handling materials.
• Define and optimize the enablement tooling stack.
• Partner with RevOps to identify, implement, and drive adoption of the right tools, including LMS, content platforms, conversation intelligence, AI coaching, Salesforce, and sales engagement tools.
• Leverage AI and automation to scale impact.
• Use AI-driven solutions to create personalized learning paths, real-time coaching recommendations, performance insights, and workflow automation for revenue teams.
• Measure and improve enablement effectiveness.
• Define KPIs such as ramp time, win rate, deal velocity, expansion, and tool adoption. Establish feedback loops and ROI reporting across regions.
• Partner with GTM and regional leadership.
• Support product launches, market expansion, and pricing/packaging changes while equipping regional leaders and frontline managers to reinforce enablement locally.

What we’d love to see:

• 8+ years’ experience in GTM Enablement, Sales Enablement, GTM Strategy, or Revenue Operations ideally across BDR, Sales, Solutions Engineering, and Customer Success in high-growth, technical B2B environments.
• Proven track record building scalable enablement programs.
• Experience improving key outcomes such as field ramp time, win rates, deal quality, sales cycle velocity, and expansion performance.
• Strong command of enterprise sales methodologies.
• Deep familiarity with MEDDPICC, Command of the Message or similar frameworks, with evidence of driving practical adoption across teams.
• Data-driven and systems-oriented mindset.
• Comfortable using CRM, sales tooling, and performance data to diagnose gaps, influence behaviour, and improve execution.
• Expertise in modern enablement technology.
• Experience selecting, implementing, and scaling LMS platforms, AI coaching tools, conversation intelligence, content management, and sales engagement tools.
• Exceptional cross-functional leadership.
• Able to influence senior stakeholders across Sales, Marketing, Product, RevOps, and Customer Success, acting as a strategic multiplier rather than a support function.
• Strong narrative and communication skills.
• Able to simplify complex technical products into compelling stories, messaging, and enablement assets for enterprise buyers.
• Experience in complex technical GTM environments preferred.
• Payments, fintech, infrastructure, SaaS, or API-first businesses are especially relevant.
• Pragmatic, hands-on operator.
• Brings strong ownership, bias to action, and a “roll up your sleeves” mentality in fast-scaling environments.

You may not like it here if:

• You enjoy working in an office-setting, we are remote-first and always will be!
• You are not comfortable with shifting context and navigating ambiguity.

Our interview process:

• 30 minute call with a Talent Partner.
• 45 minute interview with our Hiring Manager.
• Challenge Stage - Contextualised to Primer!
• 60 minute values alignment interview.

What’s life like at Primer?

We’ve been recognised as a top global employer, #1 in FinTech for ‘flexibility’! Our 2025 Product Showcase. We’re building a culture where people can come and do their best work and enjoy it. We want our people to be proud of the impact that they have at Primer, and of the work that they are doing. You will be working with a team of people who are mission-driven, smart, and reflective, and who are invested in building exceptional products and delivering success for our merchants (and we also know how to have fun along the way).

We work remotely. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships with each other through great remote working practices and thoughtfully designed face-to-face time together. Our heads-together time comes in the form of workstations, our annual company retreat, and co-working space access worldwide.

Finally, let’s go ahead and say it. The work that we do is challenging. Startups are a challenge, building category defining products is a challenge. You should be prepared for a challenge at Primer. But, there’s a big difference between a challenge and a struggle. The key difference is that the right challenge comes with the right support structures, an acceptance that not everything always goes to plan, a collaborative environment, and a great team around you. It’s never a challenge that you will face alone.

Our benefits:

• We are fully remote and globally distributed; and have been since day one.
• Competitive share options.
• Uncapped holiday, with 25 days minimum to be taken.
• Co-working space access.
• Workations & Company Retreat.
• The best equipment for your role.
• £500 towards your home office setup.
• Generous learning budget.
• Private Medical Insurance.
• A broad set of additional perks and benefits (depending on location).

Don’t meet every single requirement? At Primer, we’re dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees, regardless of background or beliefs. Primer adopts a zero-tolerance approach to discrimination. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.