At a Glance
- Tasks: Engage with families, conduct tours, and build relationships to support school admissions.
- Company: Primer, a mission-driven network of K–8 schools focused on quality education.
- Benefits: Full-time hybrid role with opportunities for personal growth and community impact.
- Other info: Join a dynamic team dedicated to accessible education for every family in America.
- Why this job: Make a real difference in families' lives by guiding them through important educational choices.
- Qualifications: Experience in sales or customer service, strong communication skills, and a passion for education.
The predicted salary is between 30000 - 40000 £ per year.
Location: Birmingham, Alabama
Employment Type: Full time
Location Type: Hybrid
Department: Growth
About Primer
Primer is a growing network of K–8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers, thinkers, and builders, our schools begin with what has always worked, and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.
About the Role
As an Admissions Representative, you will be the human face of Primer for prospective families — the person who meets them where they are, earns their trust, and helps them understand why Primer is different. This role isn’t about pushing a product; it’s about helping families make one of the most important decisions they’ll make for their kids — with honesty, care, and genuine follow-through.
Responsibilities
- Conduct in-person parent meetings with prospective families, meeting them at times and locations that work for them.
- Host campus tours and open houses in collaboration with campus staff.
- Represent Primer at community events, building authentic local presence and trust.
- Maintain rigorous scheduling, communication, and follow-up in Salesforce/Groove.
- Serve as a local ambassador for Primer, helping every family feel genuinely welcomed and informed.
- Surface patterns from family conversations back to the central admissions team.
What We’re Looking For
- Sales, admissions, or customer-facing experience — ideally in an educational setting.
- Comfort with CRM and sales engagement platforms (Salesforce/Groove experience a plus).
- Strong communication and presentation skills.
- Genuine ease with in-person relationship-building.
- The discipline to work autonomously while staying aligned with centralized leadership.
- Flexibility to work some evenings and weekends.
- A collaborative instinct.
- Deep alignment with Primer's mission: accessible, affordable, excellent education for every family in America.
Why This Role May Not Be a Fit
- You’re most comfortable when leads come to you.
- You prefer to work within a large, stable team structure.
- You find it difficult to hold the line on process when things get busy.
- You believe great admissions is primarily a marketing or brand problem.
- You’d struggle representing a model that’s still evolving.
Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive change.
Admissions Representative in Birmingham employer: Primer
At Primer, we pride ourselves on being an exceptional employer that values the growth and development of our team members. Located in Birmingham, Alabama, our hybrid work culture fosters collaboration and flexibility, allowing Admissions Representatives to engage meaningfully with families while contributing to a mission-driven environment. With a focus on building authentic relationships and providing accessible education, we offer unique opportunities for personal and professional growth within a supportive community dedicated to making a difference in children's lives.
StudySmarter Expert Advice🤫
We think this is how you could land Admissions Representative in Birmingham
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into Primer's mission and values. This will help you connect with the team and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your people skills! As an Admissions Representative, you'll be all about building relationships. Role-play with a friend or family member to get comfortable with discussing how you can help families make informed decisions.
✨Tip Number 3
Be ready to share your experiences! Think of specific examples from your past roles where you've successfully built trust and rapport with families or clients. This will demonstrate your fit for the role.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note to express your appreciation. It’s a simple way to stand out and reinforce your interest in joining the Primer team.
We think you need these skills to ace Admissions Representative in Birmingham
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your true self shine through. We want to see your personality and how you connect with our mission at Primer. Don’t just list your qualifications; share your passion for education and community.
Tailor Your Application:Make sure to customise your application to reflect the specific role of Admissions Representative. Highlight your experience in building relationships and how you can help families feel welcomed and informed about Primer.
Showcase Your Communication Skills:Since this role is all about connecting with families, demonstrate your strong communication skills in your application. Use clear, engaging language and maybe even share a brief story that illustrates your ability to relate to diverse audiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and ready to take the first step in joining our team!
How to prepare for a job interview at Primer
✨Know Primer Inside Out
Before your interview, dive deep into Primer's mission and values. Understand what sets them apart in the education sector. This will not only help you answer questions but also show your genuine interest in the role.
✨Showcase Your Relationship-Building Skills
As an Admissions Representative, your ability to build trust is key. Prepare examples from your past experiences where you've successfully built relationships, especially in a customer-facing role. Be ready to discuss how you can apply these skills at Primer.
✨Be Ready for Real Conversations
Expect questions that assess your comfort with in-person interactions and community engagement. Think of scenarios where you've adapted your communication style to meet different family needs. This will demonstrate your flexibility and understanding of diverse backgrounds.
✨Highlight Your Organisational Skills
Since this role involves maintaining rigorous scheduling and follow-up, be prepared to discuss how you manage your time and tasks effectively. Share specific tools or methods you use to stay organised, especially if you have experience with CRM systems like Salesforce.
