Account Executive - SMB - UK&I

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

We are seeking a motivated and high-performing Account Executive with experience in SMB sales as we turbo charge our revenue engine. As an AE on the Growth team, you will own the selling of the Primer suite of products from end to end.

With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close. This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives.

The growth team at Primer is focused on both Mid-Market and SMB accounts. We work with founders and executives across a wide variety of verticals to gain an in-depth understanding of their business.

• Own and manage the entire sales cycle from prospecting to closing, focusing on Mid-market-level accounts across UK&I.
• Build a robust pipeline through outbound prospecting, networking, and strategic partnerships.
• Develop tailored sales strategies to engage key decision-makers and demonstrate the value of Primer’s platform.
• Collaborate with cross-functional teams, including Sales Engineering, Product, and Customer Success, to deliver exceptional customer experiences.
• Contribute to team projects focused on developing and refining our sales process and playbooks.
• Provide consultative selling to identify customer challenges and present innovative solutions.
• Accurately forecast sales performance and maintain detailed records using CRM systems.

• Driven to consistently exceed goals and expectations.
• A go-getter, with a bias towards action and the ability to produce results in fast-paced, highly ambiguous situations.
• Proactive, improving existing processes and developing best practices.
• A strategic negotiator, with a passion for closing deals.
• A life-long learner curious about prospects, their needs, and how Primer can help.
• Energetic and bring a positive attitude to everything you do.

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success.

• We are fully remote and globally distributed; and have been since day one
• Competitive share options
• Uncapped holiday, with 25 days minimum to be taken
• Co-working space access across major cities
• Workations & Company Retreat
• The best equipment for your role
• £500 towards your home office setup
• Generous learning budget
• Private Medical Insurance
• A broad set of additional perks and benefits (depending on location)

Don’t meet every single requirement? At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.