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- Tasks: Lead marketing strategies for Prime Video Channels and drive subscriber growth across Europe.
- Company: Join Amazon, a global leader in entertainment and innovation, shaping the future of video streaming.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and diverse corporate perks.
- Why this job: Be part of a passionate team transforming how people enjoy entertainment and connect with their fandom.
- Qualifications: Experience in marketing campaigns, data analysis, and cross-functional collaboration is essential.
- Other info: This is a 12-month fixed-term contract with potential for growth in a vibrant industry.
The predicted salary is between 36000 - 60000 £ per year.
This is a 12 Months FTC Opportunity. Prime Video is shaping the future of entertainment. Our mission is to build the most loved and talked about premium entertainment video service. Not only are we a one-stop hub for award-winning original programming such as Jack Ryan and The Boys, we also offer customers the ability to add-on subscriptions to Channels like Max and Paramount+, rent or buy the latest titles, and stream live sports like the Champions League Final, all in one app. Additionally, our multi-dimensional experience allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. And we’re just getting started.
Prime Video is seeking a product marketer for Prime Video Channels, the service that lets Prime members add-on subscriptions like Paramount+, DAZN, Max, Discovery+ and more, all with no cable subscription necessary. Prime Video Channels is live in 10 countries in Europe, including UK, Germany, France, Italy, Spain, Netherlands, Belgium, Sweden and Poland and is changing the way people watch TV and enjoy entertainment. To help us achieve this vision, we are looking for a Product Marketing Manager to join the Prime Video Channels Marketing team. In this role, you would be responsible for defining how to market our content on the Prime Video app and drive subscriber growth across our large and growing service of channels across EU.
You will be expected to:
- Collaborate with product teams to inform product roadmaps, and create and deliver product launch go to market strategies;
- Own marketing tests and plans which drive business growth;
- Dive deep into performance KPIs for scaling wins and optimizing performance ongoing.
Lastly, you will have a proven track record for driving results, working autonomously to identify and resolve gaps to goals and have experience working cross-functionally to deliver.
Basic Qualifications
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to measure impact and determine improvements
Preferred Qualifications
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon.
Product Marketing Manager - FTC, Prime Video Channels employer: Prime Video & Amazon MGM Studios
Contact Detail:
Prime Video & Amazon MGM Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - FTC, Prime Video Channels
✨Tip Number 1
Familiarise yourself with the Prime Video Channels service and its unique selling points. Understanding how it differentiates itself from competitors will help you articulate your ideas during interviews.
✨Tip Number 2
Network with current or former employees of Amazon and Prime Video. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and entertainment. Being able to discuss recent developments or successful campaigns in the industry can demonstrate your passion and knowledge during discussions.
✨Tip Number 4
Prepare to showcase your analytical skills by thinking of examples where you've used data to drive marketing decisions. This will align well with the role's focus on performance KPIs and optimising marketing strategies.
We think you need these skills to ace Product Marketing Manager - FTC, Prime Video Channels
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Product Marketing Manager at Prime Video. Familiarise yourself with their marketing strategies and how they drive subscriber growth.
Tailor Your CV: Highlight your experience in managing marketing campaigns and using data to measure performance. Make sure to include specific examples that demonstrate your ability to work cross-functionally and drive results.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for entertainment and your understanding of the Prime Video Channels service. Explain how your skills align with the job requirements and how you can contribute to their mission.
Showcase Relevant Skills: Emphasise your proficiency in tools like Excel or Tableau, as well as your experience in executing marketing strategies. Mention any relevant metrics or KPIs you've worked with to demonstrate your analytical skills.
How to prepare for a job interview at Prime Video & Amazon MGM Studios
✨Know Your Metrics
As a Product Marketing Manager, you'll need to demonstrate your ability to use data effectively. Be prepared to discuss how you've used Excel or Tableau in past roles to manipulate data and measure marketing performance. Bring examples of how you’ve driven results through data analysis.
✨Showcase Cross-Functional Experience
This role requires collaboration across various teams. Highlight your experience in managing cross-functional programmes or marketing campaigns. Prepare specific examples that illustrate how you’ve worked with different departments to achieve common goals.
✨Prepare for Performance Discussions
You’ll be expected to dive deep into performance KPIs. Familiarise yourself with key performance indicators relevant to the role and be ready to discuss how you’ve optimised performance in previous positions. Think about what strategies you implemented to scale wins.
✨Understand the Product Landscape
Research Prime Video Channels and its competitors. Understand the unique selling points of the service and be ready to discuss how you would market it. Showing that you’re knowledgeable about the industry will demonstrate your passion and commitment to the role.
