At a Glance
- Tasks: Lead exciting marketing campaigns for live events and sports across Europe.
- Company: Join Prime Video & Amazon MGM Studios, a leader in entertainment innovation.
- Benefits: Enjoy flexible work options, competitive pay, and a vibrant company culture.
- Why this job: Shape the future of entertainment while collaborating with top-tier teams and brands.
- Qualifications: Experience in cross-functional marketing and data-driven decision making is essential.
- Other info: Diversity and inclusion are core values; we welcome all applicants.
The predicted salary is between 43200 - 72000 £ per year.
Join us to apply for the Brand Manager, Live Events & Sports, Marketing & PR role at Prime Video & Amazon MGM Studios.
Come build the future of entertainment across live events and sports with us. Are you interested in helping to shape the future of movies and television? Do you want to define the next generation of how and what Amazon customers watch? Prime Video is a premium streaming service offering a vast collection of TV shows, movies, and live sports, all accessible in one place. We value curiosity, innovation, and a willingness to take well-calculated risks. We are owners committed to long-term success, always looking to reinvent ourselves and improve.
We’re seeking an entertainment fanatic with significant experience in developing top-tier marketing for major brands, whether agency or client side. This role involves planning, producing, and executing large marketing campaigns with cross-functional teams. You will negotiate with key business partners and global teams to align marketing plans and manage all aspects of project execution for our EU Live Event & Sports properties, including Operación Triunfo, Premier League, UEFA Champions League, Roland-Garros, Wimbledon, and NBA.
Key job responsibilities:- End-to-End campaign strategy and planning for EU Live Event & Sports properties.
- Development and delivery of marketing assets across ATL and BTL channels.
- Stakeholder management, including collaboration with internal teams (Operations, Insights, PR, Legal) to identify and prioritize needs.
- Work with external agencies (Production, Creative, Media) to develop impactful marketing assets for Live Event & Sports launches.
- Serve as the point of contact for marketing partnerships and integrations beyond Prime Video’s core business.
- Manage blocking issues, escalate when necessary, anticipate trade-offs, and ensure timely delivery.
- Post-campaign analysis and reporting.
- Experience building, executing, and scaling cross-functional marketing programs.
- Ability to use data and metrics to measure impact and identify improvements.
- Experience in marketing or marketing research.
- Budget management experience.
- Experience developing and executing campaigns across multiple time zones and languages.
- Experience using customer research, data, and metrics to support assumptions, generate forecasts, and evaluate marketing efficacy.
- Experience with marketing strategies in online and mobile channels.
Amazon is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment.
Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR employer: Prime Video & Amazon MGM Studios
Contact Detail:
Prime Video & Amazon MGM Studios Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR
✨Tip Number 1
Familiarise yourself with Prime Video's current marketing strategies and campaigns, especially those related to live events and sports. Understanding their brand voice and recent initiatives will help you tailor your approach during interviews.
✨Tip Number 2
Network with professionals in the entertainment and marketing sectors, particularly those who have experience with live events. Attend industry events or webinars to make connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed, focusing on cross-functional collaboration and data-driven decision-making. Highlighting your ability to work with diverse teams will resonate well with the role's requirements.
✨Tip Number 4
Stay updated on trends in live sports and entertainment marketing. Being knowledgeable about recent developments and how they impact consumer behaviour can set you apart as a candidate who is genuinely passionate about the industry.
We think you need these skills to ace Brand Manager, Live Events & Sports, Marketing & PR, Marketing & PR
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications for the Brand Manager position. Tailor your application to highlight relevant experience in marketing campaigns, stakeholder management, and cross-functional collaboration.
Craft a Compelling CV: Your CV should clearly showcase your experience in developing and executing marketing strategies, especially in live events and sports. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for entertainment and how your background aligns with the role. Mention specific projects or campaigns you've worked on that relate to the job description, and show your understanding of Prime Video's brand values.
Highlight Relevant Skills: Make sure to emphasise skills that are crucial for this role, such as budget management, data analysis, and experience with both ATL and BTL marketing channels. Provide examples of how you've used these skills in past positions.
How to prepare for a job interview at Prime Video & Amazon MGM Studios
✨Know Your Campaigns
Familiarise yourself with recent marketing campaigns in live events and sports, especially those related to Prime Video. Be ready to discuss what worked, what didn’t, and how you would approach similar projects.
✨Showcase Your Data Skills
Prepare to demonstrate how you've used data and metrics in past roles to measure campaign success. Highlight specific examples where your insights led to improvements or strategic shifts.
✨Understand Stakeholder Management
Be prepared to talk about your experience in managing stakeholders. Discuss how you’ve collaborated with various teams and external partners to achieve marketing goals, and be ready to share examples of overcoming challenges.
✨Emphasise Your Passion for Entertainment
Express your enthusiasm for the entertainment industry and how it drives your work. Share your thoughts on current trends in live events and sports, and how they can influence marketing strategies.