At a Glance
- Tasks: Create engaging digital campaigns and enhance online experiences for the community.
- Company: Belfast City Council, a leading local authority focused on digital transformation.
- Benefits: Earn £23.37 per hour, enjoy remote work flexibility, and access professional development.
- Other info: Join a supportive team that values creativity and collaboration.
- Why this job: Make a real impact on thousands of residents and businesses through innovative digital solutions.
- Qualifications: Experience in digital marketing, content management, and customer journey optimisation.
Shape the digital experience for one of the UK's leading local authorities. Are you passionate about creating exceptional online experiences? Do you combine creativity with data-driven decision-making? If you're an experienced digital marketing professional who thrives on improving customer journeys, website performance and digital communications, we'd love to hear from you.
We're looking for a Digital Marketing & Online Experience Officer to help deliver an ambitious digital marketing strategy that transforms how residents, businesses and stakeholders engage online. Working alongside the Senior Online Experience Manager, you'll play a key role in developing engaging digital campaigns, enhancing website content, improving accessibility and ensuring every online interaction puts the customer first.
What you'll be doing
- Develop and deliver innovative digital marketing and communications campaigns.
- Create, manage and optimise content across a portfolio of websites.
- Improve customer journeys through user-focused design and data-driven insights.
- Lead on email marketing strategy, planning and campaign delivery.
- Analyse website, email and search performance to provide meaningful recommendations.
- Champion accessibility and ensure all digital content meets current standards.
- Work closely with colleagues across Digital Services, Customer Services and other departments to deliver seamless online experiences.
- Support major council projects with effective digital communications.
- Keep up to date with emerging digital trends, technologies and best practice.
- Provide expert guidance to colleagues on creating engaging, accessible online content.
- Contribute to project planning, procurement and continuous service improvement.
What we're looking for
You'll be a confident digital communications professional with experience of delivering successful online marketing initiatives and improving digital customer experiences. You'll ideally have experience in:
- Digital marketing strategy and campaign delivery.
- Website content management and optimisation.
- Email marketing platforms and best practice.
- Google Analytics or other website performance tools.
- Customer journey mapping and user experience.
- Accessibility standards and inclusive digital design.
- Working with multiple stakeholders across large organisations.
- Managing competing priorities in a fast-paced environment.
Most importantly, you'll be creative, analytical, collaborative and passionate about using digital communications to make a real difference.
Why join us?
This is an opportunity to work on meaningful projects that directly impact thousands of residents and businesses every day. You'll join a supportive team where innovation is encouraged, your ideas are valued and your work genuinely improves public services.
In return, you'll receive:
- Competitive pay of £23.37 per hour.
- The opportunity to work on high-profile digital transformation projects.
- A varied and rewarding role with real community impact.
- A collaborative and supportive working environment.
- Ongoing professional development and the chance to work with experienced communications and digital professionals.
Ready to make an impact? If you're passionate about digital communications, customer experience and delivering accessible, engaging online services, we'd love to hear from you. Apply today and help shape the future of digital engagement.
Contact Details:
Prime Recruitment Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Online Experience Officer in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Prime Recruitment Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Prime Recruitment Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Prime Recruitment Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Prime Recruitment Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing & Online Experience Officer in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Prime Recruitment Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Prime Recruitment Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Prime Recruitment Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Prime Recruitment Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Prime Recruitment Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Prime Recruitment Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
