At a Glance
- Tasks: Lead brand strategy and create engaging content for luxury property campaigns.
- Company: Join Prime Property, redefining the search for Britain's finest homes.
- Benefits: Competitive salary, performance bonuses, flexible work environment, and generous holiday.
- Other info: Collaborative culture with opportunities for professional development and networking.
- Why this job: Make a real impact in luxury marketing while growing your career.
- Qualifications: 5+ years in marketing with a focus on luxury or lifestyle sectors.
The predicted salary is between 45000 - 60000 € per year.
Fulham, London | National travel for campaign shoots and events
Prime Property is on a mission to redefine the search for Britain's finest homes. We connect motivated buyers with on and off-market opportunities, in partnership with leading agents and developers. We curate an exceptional collection and care deeply about how each home is introduced to the people who are meant to find them. We launched our platform in March 2026 and the best is yet to come.
We are seeking a talented Marketing Lead to build a distinctive brand presence, grow the team around them, and lead best-in-class content from day one.
Who you are
You’re a smart, ambitious marketer who has led high-performing social-first digital campaigns within the property, luxury or lifestyle sector, on brand or agency side. You thrive in fast-paced, creative, high-ownership environments. You are proactive, solutions-oriented, and driven to continually raise the bar. You understand how to appeal to high-net-worth buyers through desire-led content, and you know how to build credibility in markets where relationships and quality matter. You combine strategic thinking with a hands-on approach. You care deeply about positioning, storytelling, and brand craft, while being commercially minded and able to execute. You have a passion for property. You appreciate the craftsmanship, the people, and the stories behind every home, and you know how to bring that to life for others.
What you’ll do
- Lead Prime Property's brand presence and strategy across social, content and digital campaigns
- Evolve and sharpen our approach for attracting the right buyers, driving engagement with the platform, including registrations and property enquiries
- Plan, manage, optimise and report on brand, partner and property campaigns across organic and paid channels
- Shape creative direction across brand, priority listings, development and partner content
- Develop and manage our network of freelance creatives to deliver content that consistently exceeds our standards
- Oversee the rollout of content across our website and email, ensuring relevant messaging for buyer and partner audiences
- Lead the editorial direction for Prime Property's owned content, including The Journal, commissioning, shaping and contributing to stories that reflect the brand
- Ensure our campaigns and platform priorities are informed by performance data, buyer and partner insight
- Build, guide and mentor a growing team, ensuring content is on-brand, aligned with best practice, and consistently high quality
- Stay ahead of trends across luxury property, social media, and the wider marketing landscape, bringing fresh thinking and new ideas to the business
What you’ll bring: Must have
- 5+ years experience leading marketing, social, and content within the property, luxury or lifestyle sector, on brand or agency side
- Meticulous attention to detail, you notice what others miss and enjoy working in an environment where there is a high bar for quality
- Entrepreneurial and curious mindset, you identify opportunities across the business, form a point of view, and present clear recommendations
- Experience owning brand social channels with a data-driven approach and sharp instinct for what performs and why
- Hands on leadership and execution of digital marketing campaigns across organic and paid advertising, including reporting and insights delivery
- Experience leading video content and creative asset production from brief to delivery, with an eye for refined, engaging content
- Strong copywriting skills and a feel for the premium brand voice across formats and channels
- Ability to communicate across multiple audiences; buyers, agents, developers, and wider partners, adapting tone and messaging accordingly
- Comfortable managing multiple priorities independently in a fast-paced environment
- Deep appreciation for quality, storytelling, and a drive to build something that stands out in the market
What you’ll bring: Nice to have
- Experience across both brand and marketing agency environments
- Background in a marketplace or scale-up organisation
- Experience leading and activating luxury brand partnerships
- Exposure to creator and influencer marketing within a luxury or lifestyle context
- Familiarity with modern tools including Canva, Asana, Slack and HubSpot
- Full UK driving license
How we reward you
At Prime Property, we reward initiative, creativity, and results, with the opportunity to grow your compensation and benefits in line with the impact you create.
- £45,000 to £60,000 salary with performance-related bonuses
- 3–4 days in-person collaboration per week (from the office, members clubs or on location)
- 25 days holiday plus bank holidays and a volunteering day each year
- Annual learning and development budget
- Pension with NEST
- Access to industry events and Pavilion Club networking
Marketing Lead (Brand & Content) employer: Prime Property
At Prime Property, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel. As a Marketing Lead in Fulham, London, you will have the unique opportunity to shape our brand presence while collaborating with a passionate team dedicated to redefining the luxury property market. With competitive salaries, generous holiday allowances, and a commitment to professional development, we ensure that your contributions are recognised and rewarded, making Prime Property an exceptional place to grow your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead (Brand & Content)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property and luxury sectors. Attend events, join relevant groups on social media, and don’t be shy to reach out to industry leaders. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best campaigns and content. Use platforms like LinkedIn to share your work and insights. This not only showcases your expertise but also positions you as a thought leader in the marketing space.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly with a tailored pitch about how you can add value to their team. It shows initiative and can set you apart from other candidates.
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals who can help us redefine the property market. Make sure your application stands out by aligning your experience with our mission and values. Let’s make magic happen together!
We think you need these skills to ace Marketing Lead (Brand & Content)
Some tips for your application 🫡
Show Your Passion for Property:When you're writing your application, let your love for property shine through! Share stories or experiences that highlight your appreciation for craftsmanship and the unique narratives behind homes. We want to see that you care about what we do at Prime Property.
Tailor Your Content:Make sure your application reflects the specific skills and experiences mentioned in the job description. Highlight your experience with social-first digital campaigns and how you've successfully engaged high-net-worth buyers. We’re looking for someone who can hit the ground running!
Be Data-Driven:We love a good story, but we also want to see the numbers! Include examples of how you've used data to inform your marketing strategies and improve campaign performance. Show us that you can combine creativity with a sharp analytical mind.
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to maintain professionalism in your application. Use clear, concise language and ensure your writing reflects the premium brand voice we uphold. And don’t forget to apply through our website – it’s the best way to get noticed!
How to prepare for a job interview at Prime Property
✨Know Your Brand Inside Out
Before the interview, dive deep into Prime Property's mission and values. Understand their unique approach to connecting buyers with homes and how they curate their offerings. This knowledge will help you articulate how your experience aligns with their brand vision.
✨Showcase Your Campaign Successes
Prepare specific examples of high-performing digital campaigns you've led in the property or luxury sector. Be ready to discuss the strategies you employed, the results achieved, and how you can bring that expertise to enhance Prime Property's brand presence.
✨Demonstrate Your Creative Thinking
Think about innovative ideas you could bring to the table for Prime Property's marketing strategy. Whether it's a fresh content angle or a new way to engage high-net-worth buyers, showcasing your creativity will set you apart from other candidates.
✨Be Data-Driven
Since the role requires a data-driven approach, come prepared with insights from your past campaigns. Discuss how you've used performance data to inform decisions and optimise campaigns, demonstrating your ability to blend creativity with analytical thinking.
