Marketing Lead (Brand & Content) in London

Fulham, London | National travel for campaign shoots and events

Prime Property is on a mission to redefine the search for Britain's finest homes. We connect motivated buyers with on and off-market opportunities, in partnership with leading agents and developers. We curate an exceptional collection and care deeply about how each home is introduced to the people who are meant to find them. We launched our platform in March 2026 and the best is yet to come.

We are seeking a talented Marketing Lead to build a distinctive brand presence, grow the team around them, and lead best-in-class content from day one.

Who you are

• You’re a smart, ambitious marketer who has led high-performing social-first digital campaigns within the property, luxury or lifestyle sector, on brand or agency side.
• You thrive in fast-paced, creative, high-ownership environments.
• You are proactive, solutions-oriented, and driven to continually raise the bar.
• You understand how to appeal to high-net-worth buyers through desire-led content, and you know how to build credibility in markets where relationships and quality matter.
• You combine strategic thinking with a hands-on approach.
• You care deeply about positioning, storytelling, and brand craft, while being commercially minded and able to execute.
• You have a passion for property.
• You appreciate the craftsmanship, the people, and the stories behind every home, and you know how to bring that to life for others.

What you’ll do

• Lead Prime Property's brand presence and strategy across social, content and digital campaigns.
• Evolve and sharpen our approach for attracting the right buyers, driving engagement with the platform, including registrations and property enquiries.
• Plan, manage, optimise and report on brand, partner and property campaigns across organic and paid channels.
• Shape creative direction across brand, priority listings, development and partner content.
• Develop and manage our network of freelance creatives to deliver content that consistently exceeds our standards.
• Oversee the rollout of content across our website and email, ensuring relevant messaging for buyer and partner audiences.
• Lead the editorial direction for Prime Property's owned content, including The Journal, commissioning, shaping and contributing to stories that reflect the brand.
• Ensure our campaigns and platform priorities are informed by performance data, buyer and partner insight.
• Build, guide and mentor a growing team, ensuring content is on-brand, aligned with best practice, and consistently high quality.
• Stay ahead of trends across luxury property, social media, and the wider marketing landscape, bringing fresh thinking and new ideas to the business.

What you’ll bring: Must have

• 5+ years experience leading marketing, social, and content within the property, luxury or lifestyle sector, on brand or agency side.
• Meticulous attention to detail, you notice what others miss and enjoy working in an environment where there is a high bar for quality.
• Entrepreneurial and curious mindset, you identify opportunities across the business, form a point of view, and present clear recommendations.
• Experience owning brand social channels with a data-driven approach and sharp instinct for what performs and why.
• Hands on leadership and execution of digital marketing campaigns across organic and paid advertising, including reporting and insights delivery.
• Experience leading video content and creative asset production from brief to delivery, with an eye for refined, engaging content.
• Strong copywriting skills and a feel for the premium brand voice across formats and channels.
• Ability to communicate across multiple audiences; buyers, agents, developers, and wider partners, adapting tone and messaging accordingly.
• Comfortable managing multiple priorities independently in a fast-paced environment.
• Deep appreciation for quality, storytelling, and a drive to build something that stands out in the market.

What you’ll bring: Nice to have

• Experience across both brand and marketing agency environments.
• Background in a marketplace or scale-up organisation.
• Experience leading and activating luxury brand partnerships.
• Exposure to creator and influencer marketing within a luxury or lifestyle context.
• Familiarity with modern tools including Canva, Asana, Slack and HubSpot.
• Full UK driving license.

How we reward you

• At Prime Property, we reward initiative, creativity, and results, with the opportunity to grow your compensation and benefits in line with the impact you create.
• £45,000 to £60,000 salary with performance-related bonuses.
• 3–4 days in-person collaboration per week (from the office, members clubs or on location).
• 25 days holiday plus bank holidays and a volunteering day each year.
• Annual learning and development budget.
• Pension with NEST.
• Access to industry events and Pavilion Club networking.