At a Glance
- Tasks: Drive sales and marketing initiatives to grow customer base and strengthen brand presence.
- Company: Dynamic industrial equipment supplier based in Sudbury, Suffolk.
- Benefits: Competitive salary, travel opportunities, and a chance to make an impact.
- Other info: Exciting opportunities for career growth and networking across the UK and Europe.
- Why this job: Join a vibrant team and develop your skills in a fast-paced environment.
- Qualifications: Experience in business development and CRM systems; creativity in digital marketing is a plus.
Our client, an industrial equipment supplier based in Sudbury, is looking for a driven and commercially minded Sales & Marketing Executive to join their team and help grow their existing customer base, identify new markets and strengthen the brand across the UK, Ireland and Europe. This is a varied role combining business development, customer relationship management, technical product sales and marketing. You'll play a key role in increasing revenue, reactivating dormant accounts, developing new business opportunities and supporting marketing initiatives across the group.
Key Responsibilities
- Manage an existing customer portfolio, increasing turnover and gross profit growth.
- Reactivate non-trading and dormant customers.
- Identify new markets and develop a consistent pipeline of new customer accounts.
- Manage incoming enquiries via the website, telephone and social media.
- Maintain accurate daily CRM records, including activities, quotations and opportunities using Salesforce.
- Attend customer site visits across the UK and Ireland.
- Attend trade exhibitions across the UK, Ireland and Europe to develop relationships and identify new opportunities.
- Support product creation and development through their internal R&D system (JIRA).
Marketing & Brand Development
- Work with existing customers and their marketing teams to develop strategies that increase product sales and promote the brand.
- Organise and oversee the company's annual exhibition at the NEC in June, including advertising and promotional activities.
- Collaborate with external marketing organisations to increase the company's brand exposure through digital and print marketing.
- Create and publish twice-weekly social media content on LinkedIn and Instagram, covering new products, company news and updates.
- Coordinate marketing activities with the company's Group's wider marketing team.
- Research and develop relationships with new trade groups and industry associations.
- Use the CRM database to plan and launch targeted marketing campaigns.
Essential Requirements
- Proven experience in business development and new market identification.
- Willingness and ability to travel throughout the UK and Ireland for customer visits and exhibitions, as well as to global sites for audits and training.
- Experience using CRM systems for sales and marketing activities (Salesforce preferred).
- Experience in product sales.
- Experience with Canva or a willingness and ability to learn digital marketing content creation.
Desirable Experience
- Background in HVAC, food service equipment or heating equipment.
- Technical sales experience.
- Experience working with industrial or engineered products.
Sales & Marketing Executive in Sudbury employer: Prime-Appointments
Join a well-established manufacturing business in Ipswich that values its employees and fosters a supportive work culture. With competitive pay rates and a focus on safety, this company offers a dynamic environment where you can grow your skills as a Press Brake Operator while contributing to high-quality production. Enjoy the benefits of a Monday to Friday schedule, allowing for a healthy work-life balance in a thriving community.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Executive in Sudbury
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales & Marketing Executive at Prime-Appointments, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Prime-Appointments. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales & Marketing Executive. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales & Marketing Executive in Sudbury
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Prime-Appointments:When writing your cover letter, make sure to tailor your message specifically for Prime-Appointments. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Prime-Appointments
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Prime-Appointments that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Prime-Appointments that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Prime-Appointments’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
