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For Companies At a Glance
- Tasks: Maximise customer experience through A/B testing and personalisation on Primark's digital channels.
- Company: Join Primark, a leading fashion retailer focused on innovation and customer satisfaction.
- Benefits: Enjoy 27 days of leave, flexible hours, and discounts at local businesses.
- Why this job: Shape the online experience for millions while collaborating with a dynamic team.
- Qualifications: 3+ years in optimisation or digital analytics; experience with A/B testing platforms required.
- Other info: Embrace a culture of experimentation and make a real impact on our digital strategy.
The predicted salary is between 36000 - 60000 £ per year.
Overview Because you can see how we can be better. Innovate, your way. As a Web Optimisation Specialist at Primark, you’ll play a key role in maximising the customer experience and commercial performance of our digital channels. You will support the creation and delivery of our optimisation strategy, running A/B tests and personalised experiences to ensure our website continues to meet customer needs while driving business growth. This is a fantastic opportunity to join our growing Digital Experimentation team at an exciting time. You’ll collaborate closely with colleagues in Analytics, UX, Product, and Trading, embedding optimisation into product ways of working and helping us build a culture of experimentation. Your insights and recommendations will shape the way millions of customers interact with Primark online. Req Number: JR 183 #LI-JD1 What You’ll Get People are at the heart of what we do at Primark, so it’s essential we provide the right environment for you to perform at your best. Let’s talk lifestyle: 27 days of annual leave, plus bank holidays – with the option to buy up to 5 more. Flexible working arrangements, including the opportunity for an early Friday finish. Access to a subsidised cafeteria. Primark Perks – enjoy discounts with local partner businesses near our offices. What You’ll Do Feed new ideas into our experimentation roadmap and manage them from concept to delivery. Champion a culture of testing to ensure website changes and new developments are results-driven. Implement A/B and personalisation experiences across Primark.com and other digital channels. Use data insights, heuristic reviews and UX analytics tools to identify customer pain points. Create and coordinate test hypotheses, discovery workshops, and measurement plans in collaboration with analytics teams. Present findings and actionable recommendations to enhance the customer journey and drive loyalty. Analyse and report on A/B tests, sharing insights and recommended next steps. Review daily digital performance and collaborate across Digital to remediate issues quickly. Build strong relationships with stakeholders across Digital Marketing, Trading, Analytics, UX and Customer Services to improve efficiency and performance. What You’ll Bring 3+ years’ experience in a similar optimisation, CRO, or digital analytics role. Experience with A/B testing platforms (e.g. Google Optimize, Kibo, Dynamic Yield, Optimizely). Familiarity with user analytics tools (e.g. Contentsquare, Decibel, Glassbox, Quantum Metric). Proven experience using data and testing to deliver customer-first improvements that also support commercial objectives. Other Information Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk. Note: REQ ID: JR-183 #J-18808-Ljbffr
Web Optimisation Specialist employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in web optimisation and A/B testing. Being able to discuss recent case studies or successful campaigns during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 2
Network with professionals in the digital marketing and optimisation space. Attend relevant webinars or local meetups to connect with others who work in similar roles, as they may provide insights or even referrals for the position.
✨Tip Number 3
Prepare to showcase your analytical skills by bringing examples of past projects where you successfully implemented A/B tests or used data to drive decisions. This will help you stand out as a candidate who can deliver results.
✨Tip Number 4
Research Primark’s current digital channels and identify areas for potential improvement. Presenting your ideas on how to enhance their customer experience during the interview can show your initiative and understanding of their business.
We think you need these skills to ace Web Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web optimisation, A/B testing, and digital analytics. Use specific examples that demonstrate your ability to improve customer experiences and drive business growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital experimentation and how your skills align with Primark's goals. Mention your familiarity with A/B testing platforms and user analytics tools, and provide examples of successful projects you've worked on.
Showcase Your Analytical Skills: Emphasise your experience with data insights and how you've used them to identify customer pain points. Include any metrics or results from previous roles that demonstrate your impact on customer journeys and commercial objectives.
Prepare for the Interview: If selected for an interview, be ready to discuss your approach to optimisation and testing. Prepare to share specific examples of A/B tests you've conducted, the outcomes, and how you collaborated with cross-functional teams to achieve results.
How to prepare for a job interview at Primark Stores Limited
✨Showcase Your A/B Testing Knowledge
Be prepared to discuss your experience with A/B testing platforms. Highlight specific examples of tests you've run, the hypotheses you created, and the outcomes. This will demonstrate your hands-on expertise and understanding of how to drive results through experimentation.
✨Understand the Customer Journey
Familiarise yourself with Primark's digital channels and think about how you can enhance the customer experience. Be ready to share insights on common pain points in online shopping and how optimisation strategies can address these issues.
✨Collaborate and Communicate
Since the role involves working closely with various teams, emphasise your teamwork skills. Prepare examples of how you've successfully collaborated with analytics, UX, or marketing teams in the past to achieve common goals.
✨Prepare Data-Driven Insights
Bring data-driven insights to the table during your interview. Discuss how you've used analytics tools to inform your decisions and improve website performance. This will show that you can back up your recommendations with solid evidence.