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For Companies At a Glance
- Tasks: Lead exciting social media campaigns and collaborate with influencers to create standout content.
- Company: Join Primark, a vibrant brand that values your unique contributions.
- Benefits: Enjoy 27 days of annual leave, healthcare, and flexible commuting support.
- Why this job: Make an impact in fashion while developing your skills in a creative environment.
- Qualifications: Expertise in social media, strong leadership, and a passion for fashion.
- Other info: Be part of an inclusive team that celebrates individuality and growth.
The predicted salary is between 28800 - 43200 £ per year.
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way. Please note that this role will be offered as a fixed-term contract with a duration of Eighteen (18) months only.
What You’ll Do as a Social Media Officer
- Lead bold, end-to-end social media campaigns across platforms, partnering with influencers, agencies, and our in-house creatives to deliver content that stands out.
- Shape strategy and storytelling, supporting the Social Media Manager to craft innovative channel plans and content that resonate with our audiences.
- Drive creative direction, building a distinctive visual identity and tone of voice that makes Primark instantly recognizable.
- Turn insights into action, measuring campaign performance, reporting on social KPIs, and guiding the business with data-driven recommendations.
- Own the content calendar, coordinating with teams across digital, PR, and beyond to bring campaigns from concept to reality.
- Grow our presence, expanding Primark into new social platforms while strengthening our voice on existing ones — all while mentoring and developing a talented team of social media assistants.
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
- Comprehensive healthcare and pension plans, plus the opportunity to earn a performance-based bonus.
- Generous annual leave with 27 days off, plus bank holidays — and the option to purchase 5 extra days.
- Flexible commuting support through Tax Saver Tickets, making your journey to work more affordable.
- On-site fitness centre access, helping you stay active and energised.
- Subsidised cafeteria, offering convenient and cost-effective meal options.
- Tailored benefits designed around you, reflecting Primark’s commitment to supporting your lifestyle and wellbeing.
What You’ll Bring
- Expert in social media platforms and audiences, with a strong grasp of fashion, styling, and creative processes, ideally backed by fashion media or retail experience.
- Proven team leader and mentor, able to coach, influence, and inspire others while fostering collaboration across departments and external partners.
- Highly organised and detail‑oriented, skilled at prioritising multiple projects, managing deadlines, and delivering campaigns with precision.
- Analytical and data‑driven thinker, confident in interpreting large volumes of data, reporting KPIs, and translating insights into actionable strategies.
- Strong communicator with emotional intelligence, adept at building relationships, presenting complex information clearly, and handling sensitive matters with professionalism and discretion.
- Energetic, confident, and ethical professional, operating with integrity, sound judgement, and a proactive attitude while thriving in fast‑paced, creative environments.
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours. Our fashion isn’t one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.
Social Media Officer employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Officer
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Showcase your creativity and understanding of fashion trends — this is your chance to impress!
✨Tip Number 2
Network like a pro! Connect with current or former Primark employees on LinkedIn. Ask them about their experiences and any tips they might have. It’s all about making those connections that could help us get our foot in the door.
✨Tip Number 3
Prepare for the interview by diving deep into Primark’s social media presence. Know their campaigns, their tone of voice, and what makes them stand out. This will show that we’re genuinely interested and ready to contribute!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows that we’re serious about wanting to be part of the Primark team. Let’s make it happen!
We think you need these skills to ace Social Media Officer
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see your personality and what makes you unique, so don’t hold back! Show us how your experiences align with the role and why you’re passionate about social media.
Tailor Your Application: Make sure to customise your application for the Social Media Officer role. Highlight your relevant skills and experiences that match the job description. We love seeing how you can lead campaigns and drive creative direction, so make those points stand out!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of past campaigns or projects where you made a significant impact. We’re keen on data-driven results, so if you’ve got numbers to back up your achievements, flaunt them!
Keep It Professional Yet Engaging: While we want to see your personality, remember to keep your application professional. Use clear language and structure your thoughts well. An engaging application will catch our eye, so make it easy for us to read and understand your journey.
How to prepare for a job interview at Primark Stores Limited
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the latest trends and features of social media platforms. Primark is looking for someone who can lead bold campaigns, so be ready to discuss how you would leverage different platforms to create engaging content.
✨Showcase Your Creativity
Prepare examples of past campaigns or projects where you’ve driven creative direction. Bring visuals if possible! This role is all about building a distinctive visual identity, so demonstrating your creative flair will definitely set you apart.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to social media. Be prepared to discuss how you’ve used data to inform your strategies in the past. Primark values analytical thinkers, so showing that you can turn insights into actionable recommendations will impress them.
✨Emphasise Team Leadership
Since this role involves mentoring a team of social media assistants, highlight your experience in leading and inspiring others. Share specific examples of how you’ve fostered collaboration and supported team members in achieving their goals.
