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For Companies At a Glance
- Tasks: Analyse and optimise website content to boost search performance and drive traffic.
- Company: Join Primark, a dynamic and inclusive fashion retailer.
- Benefits: 27 days leave, flexible working, and exclusive discounts.
- Why this job: Make a real impact on SEO strategies in a fast-paced environment.
- Qualifications: 2-3 years B2C SEO experience and proficiency in SEO tools.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Overview
Because you can see how we can be better. Innovate, your way.
The SEO Analyst is responsible for analysing the content of the UK/Ireland and United States websites, identifying gaps, and optimising pages to improve search performance. The role involves uncovering marketing opportunities and providing recommendations to drive website traffic. All recommendations must be clear, actionable, and measurable, with defined success metrics to evaluate their impact. As part of the expanding Digital function, you will have the opportunity to work in a fast-paced, tenacious, and innovative environment.
What You’ll Get
What You’ll Get
People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best.
Let’s talk lifestyle:
- 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
- Flexible Working, the opportunity for an early Friday finish, and a subsidised cafeteria.
- Primark Perks – Discounts with some local partner businesses to our offices
What you\\\’ll do:
- Support the SEO Manager in delivering the SEO roadmap by driving execution, meeting timelines, and prioritising tasks effectively.
- Collaborate with the SEO Manager, digital trading, content teams and other stakeholders to ensure the site is fully optimised, with content that balances SEO performance and wider business goals.
- Research, analyse, and optimise commercial and editorial content, providing recommendations and rewriting where needed to maximise visibility, engagement, and traffic.
- Perform keyword research, competitor benchmarking, and in-SERP analysis to identify opportunities and inform strategy
- Conduct regular site audits, performance analyses, and reporting to uncover issues and opportunities
- Identify, propose, and deliver new SEO initiatives that support organic channel growth.
- Monitor SEO activity weekly, generating insights to shape and refine the future roadmap.
What you\\\’ll bring:
- 2-3 years’ B2C SEO Experience, ideally within the digital/retail space
- Experience with Google Analytics, Google Search Console as well as SEO tools such as Screaming Frog, SISTRIX, Botify, SEMrush, etc.
- Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.
What’s a career at Primark all about?
The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
SR Req Number JR-898
Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.
REQ ID: JR-898
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SEO Analyst employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This not only demonstrates your abilities but also gives you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its SEO strategies. Bring specific ideas on how you can contribute to their goals. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to make an impact.
We think you need these skills to ace SEO Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEO Analyst role. Highlight your B2C SEO experience and any tools you've used like Google Analytics or SEMrush. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEO and how you can contribute to our team. Be specific about your achievements and how they relate to the job description.
Showcase Your Analytical Skills: Since the role involves analysing content and performance, make sure to mention any relevant projects where you've used data to drive decisions. We love seeing how you can turn insights into actionable recommendations!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Primark!
How to prepare for a job interview at Primark Stores Limited
✨Know Your SEO Tools
Make sure you’re familiar with the SEO tools mentioned in the job description, like Google Analytics and SEMrush. Be ready to discuss how you've used these tools in your previous roles to drive results.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed website performance and identified gaps in content. Highlight specific metrics you’ve improved and how your recommendations led to measurable success.
✨Understand the Business Goals
Research Primark’s business model and how SEO fits into their overall strategy. Be prepared to discuss how your SEO initiatives can align with their goals and drive traffic effectively.
✨Prepare for Collaboration Questions
Since the role involves working with various teams, think of examples where you successfully collaborated with others. Be ready to explain how you prioritised tasks and met deadlines while working in a team environment.