At a Glance
- Tasks: Lead exciting projects to enhance customer engagement through CRM and loyalty programmes.
- Company: Join Primark, a dynamic retail leader with a people-first culture.
- Benefits: Enjoy healthcare, bonuses, 27 days leave, and flexible perks tailored to you.
- Other info: Be part of a supportive team that values innovation and personal growth.
- Why this job: Make a real impact in a collaborative environment while developing your skills.
- Qualifications: 5+ years in project management with strong stakeholder and planning skills.
The predicted salary is between 50000 - 60000 £ per year.
Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team.
Project Manager role supporting delivery of Primark’s CRM and Loyalty Programme to enhance customer engagement, identification, and personalisation across markets and channels. Coordinates multiple workstreams including customer insight, proposition, CRM journeys, data/technology, commercial modelling, and operational readiness. Ensures strong governance, prioritisation, and cross-functional collaboration while managing milestones, dependencies, risks, and decisions with stakeholders and partners. Drives delivery discipline and new ways of working, maintaining momentum across a complex, large-scale transformation programme.
What You’ll Do as a Project Manager CRM & Loyalty
- Create and maintain an integrated programme plan across all CRM and Loyalty workstreams, ensuring alignment to objectives, timelines, and priorities.
- Coordinate cross-functional delivery across CRM, Technology, Data & Insight, Marketing, Finance, Retail Operations, and external partners.
- Support phased milestones including MVP launches and roadmap delivery with up-to-date documentation (plans, RAID logs, trackers, status reports).
- Establish and manage governance cadence (workstreams, forums, steering meetings) with clear agendas, actions, and reporting packs.
- Track decisions, actions, and dependencies while adhering to governance and change frameworks for effective delivery and escalation.
- Identify, track, and proactively manage risks, issues, and dependencies, escalating blockers with clear mitigation actions.
- Manage cross-functional dependencies (technology, data, legal, operational, commercial) and support prioritisation and impact assessment.
- Build strong stakeholder relationships across business, technology, and external partners, ensuring clear and consistent communication.
- Provide concise reporting on programme health, progress, risks, and delivery status while enabling collaboration across competing priorities.
- Support scalable ways of working, improving delivery efficiency, governance, and cross-functional collaboration, with clear ownership models.
- Contribute to embedding a delivery-focused, commercially accountable programme culture.
- Coordinate external partners (agencies, vendors, consultancies), track deliverables, and align activities to programme priorities and timelines, ensuring success through on-time milestones, proactive risk management, strong governance, and cross-functional alignment.
What You’ll Bring
- 5+ years of project management experience with a proven track record of delivering high-quality outcomes within scope, timeline, budget, and quality standards.
- Strong planning, facilitation, and problem-solving skills, with the ability to anticipate challenges, resolve issues, and drive consensus.
- Demonstrated expertise in supplier management within complex multi-supplier environments, including contract negotiation and performance oversight.
- Proven ability to lead, influence, and motivate cross-functional teams to deliver complex programmes successfully.
- Exceptional stakeholder management skills, with the ability to build and maintain trusted relationships across diverse groups and seniority levels.
- Excellent written and verbal communication skills, capable of translating complex technical concepts for non-technical stakeholders.
- Ability to foster a collaborative, innovative culture that challenges the status quo while maintaining strong business performance.
- Knowledge of retail industry technologies and trends, with experience in retail, digital, CRM, loyalty, or customer-focused programmes.
- Hands-on experience with Martech, CRM platforms, or customer data initiatives, along with familiarity with Agile, Waterfall, or hybrid delivery methodologies.
At Primark, we’re excited about our future - and we’re excited to develop yours.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: Healthcare, potential bonus and pension. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
Project Manager - CRM & Loyalty in Reading employer: Primark Stores Limited
At Primark, we pride ourselves on fostering a vibrant and inclusive work culture where your ideas are valued and encouraged. As a Project Manager in our dynamic digital team, you'll benefit from comprehensive healthcare, a competitive bonus structure, and generous leave policies, all while working alongside some of the industry's best talent. With a strong focus on employee development and collaboration, we empower you to grow your skills and make a meaningful impact in enhancing customer engagement across our global markets.
StudySmarter Expert Advice🤫
We think this is how you could land Project Manager - CRM & Loyalty in Reading
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or at industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their values and goals, especially around CRM and customer engagement.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. This will help you articulate your project management skills confidently.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Project Manager - CRM & Loyalty in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in project management, especially in CRM and loyalty programmes. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful projects you’ve managed. We love to see quantifiable results that demonstrate your ability to deliver high-quality outcomes.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to explain your experience and how it relates to the role. We appreciate a well-structured application that’s easy to read!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Primark Stores Limited
✨Know Your CRM & Loyalty Stuff
Make sure you brush up on the latest trends and technologies in CRM and loyalty programmes. Be ready to discuss how your experience aligns with Primark's goals, especially around customer engagement and personalisation.
✨Showcase Your Project Management Skills
Prepare examples that highlight your project management experience, particularly in coordinating cross-functional teams. Use the STAR method (Situation, Task, Action, Result) to structure your responses and demonstrate your problem-solving abilities.
✨Build Rapport with Stakeholders
Think about how you can establish strong relationships with various stakeholders. Be prepared to discuss your approach to stakeholder management and how you've successfully navigated complex environments in the past.
✨Be Ready for Scenario Questions
Expect scenario-based questions that test your ability to manage risks and dependencies. Practice articulating your thought process and decision-making strategies, as this will show your capability to handle challenges effectively.
