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- Tasks: Lead the design of seasonal licensed sportswear and brand campaigns.
- Company: Join Primark, a dynamic fashion retailer with a people-first culture.
- Benefits: Enjoy 27 days leave, healthcare, pension, and fitness perks.
- Why this job: Shape global sportswear trends and collaborate with top brands.
- Qualifications: 5+ years in retail fashion with strong design and trend skills.
- Other info: Be part of a supportive team that values your creativity.
The predicted salary is between 36000 - 60000 £ per year.
Because your ideas are our style. Design, our way. Design at Primark Our design specialists are at the heart of crafting captivating brand experiences. Immerse yourself in the world of visual storytelling, where your creativity will shape the aesthetics of our brand. Collaborate with a team of skilled designers and bring your artistic talent to a global stage.
In this role, you will lead the creation of seasonal licensed sportswear and brand campaigns, ensuring global macro trends across sport, streetwear, performance, and fanwear are translated into compelling design direction for Primark. You will work with internal teams and external brand partners to deliver fashion-forward, commercially strong, globally relevant licensed ranges that elevate Primark’s sportswear proposition. You will champion innovation, identifying new product opportunities, materials, and brand collaborations that resonate with today’s sportswear consumer.
What You’ll Do as a License Designer - Sports and Brands
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Define Design Strategy: Shape the sports and brand-led design strategy for Licensed Product, collaborating with the Head of License and Buying to create a future-focused product vision and lead seasonal trend direction through global insights and competitor benchmarking.
- Trend Identification: Analyse macro and micro trends across licensed categories (apparel, accessories, footwear, equipment, fanwear) and translate them into commercially strong, brand-aligned product direction; maintain external awareness through industry events and global inspiration trips.
- Brand Partnerships: Partner with License Managers and Licensors to set seasonal creative direction and secure exclusive assets, ensuring cohesive execution and strengthening brand relationships.
- Insight & Communication: Drive market-leading insight through comp shopping and category reviews; trend intelligence into creative communication to inspire teams with concepts, fabrication ideas, graphics, and silhouettes.
- Seasonal Trend Packs: Develop unified design narratives across colour, graphics, branding, and materials; influence senior stakeholders and support strategic decisions within the Licensing Steering Group.
- Cross-Functional Collaboration: Build strong relationships across Design, Buying, Merchandising, Brand, and Marketing to ensure licensed ranges reflect Primark’s brand and customer expectations, embedding broader department trends into licensed campaigns.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- Design Expertise: 5+ years’ experience in retail fashion, sportswear, or brand-led environments, with proven success in licensed, sports, or brand partnerships.
- Trend & Product Knowledge: Advanced trend forecasting skills and strong multi-category expertise (apparel, accessories, performance), translating insights into profitable product direction.
- Brand & Stakeholder Management: Skilled in working with global licensors and brand partners, managing approvals, and delivering elevated, brand-right design solutions while influencing stakeholders at all levels.
- Technical & Creative Skills: Solid understanding of fabrics, garment construction, print techniques, and production capabilities; highly proficient in Adobe Illustrator, Photoshop, and InDesign with strong visual storytelling ability.
- Commercial & Strategic Mindset: Deep commercial awareness, ability to manage multiple projects in a fast-paced environment, and experience aligning creative outputs with brand and customer expectations.
- Leadership & Collaboration: Strong relationship builder and team player with leadership qualities—able to mentor designers, present persuasively to senior leaders, and drive cross-functional collaboration effectively.
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re caring and always strive to put people first. We’re also dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss. Our fashion isn’t one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.
License Designer – Sports & Brands (12-Month FTC, Maternity Cover) in Reading employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land License Designer – Sports & Brands (12-Month FTC, Maternity Cover) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow designers. You never know who might have the inside scoop on job openings or collaborations that could lead to your next big opportunity.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, bring it along and be ready to discuss your design process and inspirations.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Primark, and express your interest in working with them. A well-timed email can make all the difference!
✨Tip Number 4
Utilise our website! Apply through StudySmarter to streamline your application process. We’ve got resources and tips to help you stand out, so take advantage of everything we offer to land that dream role.
We think you need these skills to ace License Designer – Sports & Brands (12-Month FTC, Maternity Cover) in Reading
Some tips for your application 🫡
Show Off Your Design Skills: Make sure to highlight your design expertise in your application. Share examples of your previous work that showcase your creativity and ability to translate trends into compelling designs. We want to see how your ideas can shape our brand!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. This shows us you’re genuinely interested in the role and understand what we’re looking for.
Be Authentic: We value authenticity, so don’t be afraid to let your personality shine through in your application. Share your passion for sportswear and design, and how you can contribute to our team at Primark. We want to know the real you!
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Primark Stores Limited
✨Know Your Trends
Make sure you’re up to speed with the latest trends in sportswear and brand collaborations. Research macro and micro trends that are relevant to Primark’s aesthetic and be ready to discuss how you can translate these insights into compelling design direction.
✨Showcase Your Design Expertise
Prepare a portfolio that highlights your best work in retail fashion, especially in licensed products. Be ready to explain your design process and how your previous experiences align with the role of a License Designer at Primark.
✨Collaborate Like a Pro
Since this role involves cross-functional collaboration, think of examples where you’ve successfully worked with different teams. Be prepared to discuss how you build relationships and influence stakeholders to achieve a common goal.
✨Communicate Your Vision
Practice articulating your design strategies and ideas clearly. You’ll need to inspire others with your concepts, so think about how you can present your thoughts on colour, graphics, and materials in a way that resonates with the interviewers.
