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- Tasks: Drive customer experience by running A/B tests and personalising digital channels.
- Company: Join Primark's innovative Digital Experimentation team.
- Benefits: Enjoy 27 days of leave, flexible hours, and exclusive discounts.
- Why this job: Shape the online experience for millions while growing your career.
- Qualifications: 3+ years in optimisation or digital analytics with A/B testing experience.
- Other info: Collaborate with diverse teams to enhance performance and efficiency.
The predicted salary is between 36000 - 60000 £ per year.
Because you can see how we can be better. Innovate, your way. As a Experimentation Specialist at Primark, you’ll play a key role in maximising the customer experience and commercial performance of our digital channels. You will support the creation and delivery of our optimisation strategy, running A/B tests and personalised experiences to ensure our website continues to meet customer needs while driving business growth.
This is a fantastic opportunity to join our growing Digital Experimentation team at an exciting time. You’ll collaborate closely with colleagues in Analytics, UX, Product, and Trading, embedding optimisation into product ways of working and helping us build a culture of experimentation. Your insights and recommendations will shape the way millions of customers interact with Primark online.
What You’ll Get
- People are at the heart of what we do at Primark, so it’s essential we provide the right environment for you to perform at your best.
- Let’s talk lifestyle: 27 days of annual leave, plus bank holidays – with the option to buy up to 5 more.
- Flexible working arrangements, including the opportunity for an early Friday finish.
- Access to a subsidised cafeteria.
- Primark Perks – enjoy discounts with local partner businesses near our offices.
What You’ll Do
- Feed new ideas into our experimentation roadmap and manage them from concept to delivery.
- Champion a culture of testing to ensure website changes and new developments are results‑driven.
- Implement A/B and personalisation experiences across Primark.com and other digital channels.
- Use data insights, heuristic reviews and UX analytics tools to identify customer pain points.
- Create and coordinate test hypotheses, discovery workshops, and measurement plans in collaboration with analytics teams.
- Present findings and actionable recommendations to enhance the customer journey and drive loyalty.
- Analyse and report on A/B tests, sharing insights and recommended next steps.
- Review daily digital performance and collaborate across Digital to remediate issues quickly.
- Build strong relationships with stakeholders across Digital Marketing, Trading, Analytics, UX and Customer Services to improve efficiency and performance.
What You’ll Bring
- 3+ years’ experience in a similar optimisation, CRO, or digital analytics role.
- Experience with A/B testing platforms (e.g. Google Optimize, Kibo, Dynamic Yield, Optimizely).
- Familiarity with user analytics tools (e.g. Contentsquare, Decibel, Glassbox, Quantum Metric).
- Proven experience using data and testing to deliver customer‑first improvements that also support commercial objectives.
Our fashion isn’t one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together.
If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.
Experimentation Specialist in Reading employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Experimentation Specialist in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Primark. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your A/B testing successes and how you've improved customer experiences. This will make you stand out during interviews.
✨Tip Number 3
Be ready to discuss data! Brush up on your analytics knowledge and be prepared to talk about how you've used data insights to drive decisions. It’s all about demonstrating your impact!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Primark.
We think you need these skills to ace Experimentation Specialist in Reading
Some tips for your application 🫡
Show Your Passion for Experimentation: When writing your application, let us see your enthusiasm for experimentation! Share specific examples of how you've used A/B testing or personalisation to improve customer experiences in the past. We love seeing candidates who are genuinely excited about optimising digital channels.
Be Data-Driven: We’re all about data at Primark, so make sure your application highlights your analytical skills. Talk about the tools you’ve used and the insights you've gained from them. Show us how you’ve turned data into actionable recommendations that have made a real impact.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Experimentation Specialist role. Mention specific responsibilities from the job description and explain how your experience aligns with them. This shows us you’re serious about joining our team.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy and ensures your application goes directly to our hiring team. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Primark Stores Limited
✨Know Your A/B Testing Tools
Make sure you’re familiar with the A/B testing platforms mentioned in the job description, like Google Optimize or Optimizely. Brush up on how these tools work and be ready to discuss your past experiences using them. This will show that you’re not just a theory person but someone who can practically apply these tools.
✨Showcase Your Data Skills
Prepare to talk about how you've used data insights to drive customer-first improvements in previous roles. Bring specific examples of how your recommendations led to measurable results. This will demonstrate your ability to analyse data and make informed decisions that align with commercial objectives.
✨Emphasise Collaboration
Since the role involves working closely with various teams, think of examples where you successfully collaborated with others, especially in analytics or UX. Highlight how you’ve built strong relationships and how that has positively impacted your projects. This will show that you’re a team player who values input from different perspectives.
✨Prepare for Hypothesis Discussions
Be ready to discuss how you create test hypotheses and measurement plans. Think about the process you follow when developing these ideas and how you coordinate with analytics teams. This will illustrate your strategic thinking and your ability to embed optimisation into product workflows.
