Digital Designer in Reading

Digital at Primark is about new ideas and ways of working. Our digital teams are at the heart of what we do, surrounded by some of the best digital specialists in the industry. We have a fantastic opportunity for a talented digital designer to join our expanding digital team. This exciting position provides the opportunity to create bespoke graphics, assets, and templates for CRM and Paid Media, as well as imagery and moving images for key marketing campaigns. The assets you create will be visible on a global scale.

We’re looking for someone who is naturally well-organised, has a passion and vision to create innovative concepts designed to optimise our online content.

Here, you’ll develop your skills across a range of responsibilities:

• Working across our digital channels, you will confidently deliver projects from concept to completion, ensuring adherence to the Primark brand guidelines while pushing boundaries creatively.
• You will bring to life our campaign imagery for editorial use, cropping, artworking, creating GIFs, and typographic overlays.
• Create graphical assets for a wide range of campaigns across all Primark departments, including email, animated gifs, paid media, and web.
• Confidently work with a Digital Asset Management system to maintain all assets in a structured and organised manner.
• Demonstrate confidence to propose new ideas and concepts.
• Work with Paid teams across the network to create digital marketing creatives, such as content for various social media platforms to support their campaigns.
• Support the Digital and wider Brand and Marketing teams to ensure creatives are aligned with brand look and feel across all platforms.

Here are some of the experiences and skills you’ll need for the role:

• Degree in Art & Design, Graphic Design, or similar, with strong fundamental design skills and industry experience.
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), with knowledge of Premiere Pro and After Effects.
• Experience in email design (ideally Salesforce Content Builder or similar tools) and motion graphics/video editing across social media platforms.
• Creative problem-solver with exceptional attention to detail, strong typography and layout skills, and a solid understanding of UI/UX design.
• Highly organised and proactive, able to manage time effectively, meet deadlines, and maintain high standards in a fast-paced environment.
• Customer-focused with a keen eye for imagery and layout styles, demonstrating a can-do attitude and strong problem-solving abilities.

Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you to reach your potential. At Primark, we’re excited about our future—and we’re excited to develop yours.

You will also get 27 days of annual leave and bank holidays, and you can also buy 5 more. We offer tax saver tickets, fitness centre access, and a subsidised cafeteria.

At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business with over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do: we’re Caring, Dynamic, and we succeed Together.

If you need any reasonable adjustments or have an accessibility request during your recruitment journey, please contact your talent acquisition specialist. All offers of employment are subject to background checks, including right to work, reference education, and for some roles, criminal and financial checks.