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For Companies At a Glance
- Tasks: Lead global CRM campaigns and collaborate with diverse teams to enhance customer engagement.
- Company: Join Primark, a dynamic company that values people and innovation.
- Benefits: Enjoy healthcare, pension, 27 days leave, and a subsidised cafeteria.
- Why this job: Make a real impact in a fast-paced environment while developing your career.
- Qualifications: 5+ years of CRM experience, strong leadership, and problem-solving skills.
- Other info: Inclusive workplace with opportunities for personal growth and development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Because we strive to put people first. Culture, our way. Digital at Primark.
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
Our digital teams are right at the heart of what we do. Surrounded by some of the best digital specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward‑thinking team.
What You’ll Do as a CRM Global Campaigns Manager
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day‑to‑day:
- Extensive CRM Expertise: Minimum 5+ years of digital CRM experience, ideally with Salesforce Marketing Cloud, to drive Primark’s evolving CRM programme across email, app, and SMS channels globally.
- Team Management & Development: Provide senior leadership to the CRM team by driving execution of our CRM strategy, fostering growth and high performance, and ensuring strong workload management, QA excellence, and continuous training across the CRM campaign function.
- Strategic Leadership: Own and lead the creation of the global CRM campaign calendar, ensuring alignment with the overall Brand/Content calendar and delivering a consistent outbound strategy across all markets.
- Campaign Ownership & Execution: Manage end‑to‑end CRM campaign development—from strategy through execution—while maintaining high‑quality standards and incorporating localisation feedback.
- Cross‑Functional Collaboration: Partner with CRM Customer Engagement Manager, Content, and Brand teams to optimise channel usage (email, SMS, push notifications) and identify planning and optimisation opportunities.
- Innovation & Continuous Improvement: Work with Senior CRM Manager to implement test‑and‑learn strategies, troubleshoot issues, accelerate rollouts, and deliver insights for automated customer journeys and future CRM activities.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
- Adaptability & Problem‑Solving: Thrive in a fast‑paced environment, delivering solutions despite unforeseen obstacles and complex business requirements.
- CRM Expertise: Possess deep knowledge of CRM principles and demonstrate confidence in creating and managing a comprehensive campaign calendar.
- Stakeholder Management: Build strong relationships with key stakeholders through regular communication, managing expectations, and consistently delivering on commitments.
- Attention to Detail: Take full responsibility for the quality of CRM campaign outputs, ensuring accuracy and excellence in execution.
- Leadership & Coaching: Ability to lead, influence, and mentor team members to achieve high‑quality, results‑driven work.
- Technical & Industry Experience: Extensive experience with Salesforce Marketing Cloud, email marketing, HTML/AmpScript basics, and working with creative agencies; familiarity with e‑commerce or retail is a plus.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business and over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we’re caring and always strive to put people first. We’re also dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
Our fashion isn’t one‑size‑fits‑all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. If you require extra support at any stage of the selection process, please get in touch with our team at removingbarriers@primark.co.uk.
CRM Global Campaigns Manager - 12 Month Fixed Term Contract in Reading employer: Primark Stores Limited
Contact Detail:
Primark Stores Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Global Campaigns Manager - 12 Month Fixed Term Contract in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You never know when you’ll meet someone who could help you land that dream job. Keep it concise, engaging, and tailored to the role you want.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace CRM Global Campaigns Manager - 12 Month Fixed Term Contract in Reading
Some tips for your application 🫡
Show Off Your CRM Skills: Make sure to highlight your extensive CRM expertise, especially if you've got experience with Salesforce Marketing Cloud. We want to see how you can drive our CRM programme and make it shine!
Be a Team Player: Since you'll be collaborating with various teams, let us know about your experience in team management and development. Share examples of how you've fostered growth and high performance in your previous roles.
Detail is Key: Pay attention to the details in your application. We love candidates who take responsibility for quality and accuracy, so make sure your application reflects that commitment to excellence.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity!
How to prepare for a job interview at Primark Stores Limited
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially with Salesforce Marketing Cloud. Be ready to discuss your past experiences and how you've successfully managed campaigns. Highlight specific examples where you've driven results through your CRM strategies.
✨Showcase Your Leadership Skills
As a CRM Global Campaigns Manager, you'll need to demonstrate your ability to lead and develop a team. Prepare to share instances where you've mentored team members or improved team performance. This will show that you can foster growth and high performance in your future role.
✨Emphasise Cross-Functional Collaboration
Collaboration is key in this role, so be ready to talk about how you've worked with different teams in the past. Share examples of how you've partnered with stakeholders to optimise campaigns and ensure alignment with broader business goals.
✨Be Ready for Problem-Solving Scenarios
Expect questions that assess your adaptability and problem-solving skills. Think of challenges you've faced in fast-paced environments and how you overcame them. This will demonstrate your ability to thrive under pressure and deliver solutions effectively.
